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Essays 901 - 930

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...

Prison Programs - The Challenge of Political Interference

all areas of society. Not only does the incidence of crime detract from the quality of life of all citizens, but citizens must als...

The Challenges of Software Engineering

critical if the end product is to meet all the requirements and needs of the end user. For this reason it is critical to put commu...

Marketing Cape Town to the Commercial Envitonment

the shore of Table Bay, the city was officially founded in 1652 by Jan van Riebeeck, as a halfway point/supply station for the shi...

SONY PLAYSTATION AND MARKET RESEARCH

has done so. Its Wii console, for example, was developed specifically to attract non-gamers (typically young males). In fact, it c...

The Challenge of Categorizing Psychological Disorders

with "conscious awareness or memory", a state in which one can often carry on an active life about which one remembers nothing at ...

Health Care Product Marketing

favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...

The Marketing of the Melbourne International Film Festival

critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

The Plan for Setting Up a New Hostel for Backpackers

the potential sources of revenue and reduce the risk associated with the project. The facilities will include a pub/bar which will...

Needs-Based Marketing

is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...

Marketing and the Need for Integrated Communications

the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...

Key Customer Account Programs - Challenges for Implementation and Maintenance

et al., 2008). It may be argued that one of IBMs problems and to the changes being in the beginning of the 21st century the frag...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

The Benefits and Challenges Associated with IFMIS Implementation in a Developing Country

may not only facilitate further donor aid, may also increase the potential level of trust that trading partners or investors may h...

Share Prices and Company Performance

degree of agreement between these two stakeholders with in the stock market that the stock markets are not efficient in the way th...

New Nursing Ward Manager/Challenges Involved

ward manager is responsible for the "24-hour delivery of care to patients within a designated care setting" (Peate, 2010, p. 7). T...

Develpmentally Challenged Students

than profoundly retarded. Intelligence assessments typically have a mean average score of 100 with a standard deviation of about f...

The Role of Packaging in Marketing

example of effective marketing reflected in the packaging, other examples include Pears soap, Fairy washing powder and Bovril. ...

U.S. HEALTHCARE AND CHALLENGES

Discusses various challenges facing health care in the United States. There are 3 sources listed in the bibliography of this 4-pag...

A Credit Product for Small Businesses

then the loan may need to be made to the new business owner, or guaranteed by the owners. If the business does not meet the requir...

Business Basics - Competitive Advantages and Challenges of International Trade

of cost advantage... [and] ... sell a standards no frills product" (Porter, 1985; 13). This means that the cost to the firm of pro...

The Cellular Telephone Market

and integrates personal information management, It may be argued that as technology is developing and functionality is being added...

Marketing Services

service, but there is the need for the aircraft and there are tangible goods used, such as food and drink served on the flight. Th...

China's Water Pollution Challenge

the incidence of "infectious diseases and cancer" (Kim, 2007, p. 120). It has been asserted that the water challenges facing China...

Marketing Definitions for the 21st Century

complete several agendas. These marketing strategies are designed to be straightforward and simple that gets to the heart of the ...

The Challenges of Integrating a Point of Sale System

screens that can, on first glance, appear a bit intimidating. One of the reasons companies decide to go with new technology is t...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

Hispanic Americans and the Challenge of Diversity

American is used to categorize the increasing number of Spanish speaking and Latin population that resides in the United States. U...