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Essays 451 - 480

Basketball History

This research paper presents a short history of basketball that describes how the sport began and then traces the high spots in it...

How Should Coca-Cola Compete in the Alternate Beverage Market?

Coca Cola may be the leader in the soft drinks market, but it is in second place in the global alterative beverage market, and thi...

Disrespect and Language The Appropriation of Native American Language and Culture

This paper asks whether we have bastardized Native American language by appropriating it in sports and mass marketing. There are ...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Sports and Drugs

we may wish to consider, for instance, if the testing of an athlete may be seen as ethical, and why bother with the testing anyway...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Racial Factors Within the Context of Sports

a high school junior who made jaws drop when he played; his skill was exemplary but he is white (Cray, 1998). In fact, he would be...

Contemporary British Sports and Feminist Theory

This inequality is based upon the perception that they are the weaker gender. Feminist theory is an attempt to break through esta...

Society, Law, and Sport

In twenty three pages this paper discusses how law influences sport in terms of discrimination protection and considers whether or...

Sporting Events and Spectator Safety

In twenty one pages this paper presents the argument that the law cannot ensure spectator safety at sporting events with various t...

Taxpayers and the Unnecessary Burden of a Professional Sports Stadium

new stadiums that would either keep their pro teams or lure new ones. USA Today estimates that $4 of every $5 in stadium construct...

Errant Professional Athletes and Image Enhancement

In ten pages this paper considers how crisis management can be successfully undertaken by professional sports teams with examples ...

Asia and American Sports Industry

In eleven pages this paper contrasts and compares Asia and the United States in terms of the sports merchandising industry. Twelv...

Division III Athletic Program Marketing

In twelve pages Division I, Division II, and Division III marketing differences are among the topics considered in a discussion of...

Team Sports and Cohesion Importance

individuals (Matheson et al, 1997). The evidence of high levels of cohesion in successful sporting teams is widely acknowledged (...

Sports Psychologist's Role

ability yet still allow them to enjoy their participation of the sports. The methods utilized by the sports psychologist ...

Fathers, Sons, and the Bonding Created by Sports

able to go along on a fishing or bike trip then Dad doesnt have to miss family time to pursue his hobby, and the child learns inva...

Comparing the Sporting Policies of John Major and Margaret Thatcher

to a stagnation of policies, and that change was inevitable. However, during this time there were two different leaders; Margaret ...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Los Angeles Lakers' Basketball Star Kobe Bryant

bristles at accusations that he played selfishly last season, saying he wanted to help the team but was too young to know how" (pp...

Under-Representation of Minorities in Sports Leadership Positions

however, has been questioned, but there is probably some truth to it. To take a trivial example, if we see a black janitor in a sc...

Motivation, Interactionism, and Sports Psychology

In five pages interactionism is defined and then considered as a motivation approach in sports psychology. Four sources are cited...

Female Athletes and Injuries to the Anterior Cruciate Ligament

In eleven pages the reasons that women are eight times more likely to suffer injuries to the anterior cruciate ligament than men p...

Applications of Orthopedic Sports Medicine

have only just applied the very tip of what technological mastery they have uncovered. The "rapid advances"1 in bioengineering no...

Interactionist Theory and Sports Immersion

In five pages this fictitious case study defines the interactionist theory and considers the sports immersion of a lesbian in ba...

Injuries Related to Sports

In twelve pages this paper discusses elbow, ankle, and knee injuries that are as much a part of sports as the competition itself. ...

Dislocation of the Anterior Shoulder

extent of tissue damage, that may mean surgery. "During anterior shoulder dislocation, the humeral head is forced out of the glen...

Sports Negotiating Effectiveness

it is true in assembly line work. In 1994, it was professional baseball players who went on strike in protest over managements d...