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Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

1992 Presidential Campaign Marketing

In six pages this paper compares marketing strategies of 1992 presidential candidates Ross Perot, Gov. Bill Clinton of Arkansas an...

Marketing Case Study of Yahoo!

allowed free access to over 20 million pages of Web site information (Anonymous #2 1), while at the same time, promoting the produ...

Compaq's Marketing

In twelve pages the marketing strategy of Compaq is examined. Thirteen sources are cited in the bibliography....

Software Development Team Management

In fourteen pages this paper examines global management of MSD Ltd.'s software development in a consideration of relevant issues, ...

Management Style of Bill Gates and Microsoft Corporation

Considering the amount of money that was at stake if Gates was forced to pull Explorer from the Windows package deal, this was no ...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Elementary School Students and Reading Comprehension Skills Increasing

In five pages this research paper examines such strategies as POSSE in a consideration of how to increase the reading comprehensio...

Networks of Telephone Service Providers & Their Networks / Addressing Technological Change and Cost Feasibility in a Constantly Changing Market

In seventy pages this paper examines the telecommunications industry in a consideration of service providers, networks, a market t...

Becton Dickinson Strategic HR Alternatives

10 percent of the final grade, a project could be worth 15 percent, and lab work cumulatively 20 percent - job evaluations can be ...

Hydroponic Produce Markets

In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...

Classroom Lesson Called "All About Me"

composition of the cube, and relate the information presented on the cube to important information about the childs characteristic...

Negotiating and Pre-Planning

a need for material focusing on the planning aspects of negotiation strategy. Over the course of the paper, a four-step strategic ...

Social Studies Instruction/Parental Involvement

in the education and over all development of their childrens obtaining of academic and social skills is an objective for which bo...

The Philippine Insurrection

to when the US declared war on Spain, Theodore Roosevelt, who was Assistant Secretary of the Navy, order Commodore George Dewey to...

Are Global Brands Destroying Local Culture?

be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Approaches to Problems

solve the problem which includes physical resources and mental resources; progress towards the goal is monitored and finally, the ...

A Comparison of two New York Hospitals from a Marketing Perspective

appeal to a large market, or maybe a niche market, depending upon the way that the organization wishes to compete. It will also re...

The Economy of India - Developments between 2000 and 2011

factor conditions in the country and the way in which the country has taking an increasingly active role in global trade. To consi...

Cyber-Crime Prevention: The Ethical Considerations

consumers or clients, or even contractually confidential information in some cases) is compromised, then it could mean the total d...

Trends and Interventions in Juvenile Justice

be minors. One aspect of being a minor is the inability to enter a legally binding contract. For many, this represents a glaring l...

The Competitive Position of Banyan Tree Hotels and Resorts

operations. The company started out as an operator of high end boutique hotels, resorts and spas. The hotel chain, and complimenta...

How to Improve IT Utilization

and decisions made without all the available or accurate data. Where improvement is needed in technology management the approac...

Competing in the West

companies. The Chinese environment is one where patent and intellectual protection law is weakly enforced; there are a large amoun...

Technology Use and Alignment at Southwest Airlines

internal organization and relationship with employees has been a key part of delivering the service, which has included a number o...

The Problems of Tourism in Dubai

The tourism sector was developed as part of the diversification strategy in Dubai. The writer looks at how and why the plans have ...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

LIstening Effectively

helpful to sit in the front of the class, so that I could hear the instructor clearly, and had an unobstructed view of the blackbo...