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Essays 361 - 390

European E-Commerce

A paper addressing the current state of European e-commerce. The author suggests strategies for American businesses releasing Eur...

Acquisition of ISO is a Smart Global Market Strategy

last decade in turn gave rise to a social, psychological and economic revolution, one that changed the concept of commerce forever...

Drug Testing and Small Business

In nine pages this paper considers small business drug testing program strategies designed to curtail the amount of workplace drug...

Human Resource Management and the Effects of Company Strategic Choices

this basis of communication within the foreign workplace, HR managers have to abandon their supervisory egos in exchange for an at...

Business Success and Strategy

planned in advance and as such does not meet with the normal definitions of strategy. Therefore we can look at two different model...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Business Plan for Cannondale Bicycle Company

same products and the same market and just increasing sales of bikes and accessories to that market. This is a difficult strategy ...

New Market Entry and India Car Parts Business

In twelve pages this marketing report discusses an India based automotive spare parts business and how a new market can be success...

A Book of 5 Rings by Miyamoto Musashi

Since the publication of its first English translation in 1974, A Book of Five Rings has become an underground classic in the Amer...

Natural Disasters and Emergency Planning

In five pages natural disasters are examined within the context of business strategies and emergency planning measures. Five sour...

Starbucks Coffee and International Marketing

In twenty pages this paper examines the global business rise of Starbucks, its successful international marketing strategies, and ...

Answering Questions on Business Economics

known as the holdup problem. In an contract that is not compete, where specific assets are considered there is the possibility of ...

HRM and Strategy of Southwest Airlines

statement is: The mission of Southwest Airlines is dedication to the highest quality of Customer Service delivered with a sense of...

Wine Businesses and Customer Relationship Marketing

is that they are most willing to purchase. Buttle (2004) states that relationship marketing is CRM without the technology c...

Analysis of Diesel Clothing Company

unusual to find something listed in more than one column. Strengths: The company was named as the coolest clothing brand on the p...

Questions to Four Business Strategy Subjects Answered

closer to the cost advantage. Question 2 There have been the development of many e-commerce models, some are more successful tha...

The Strategies of WalMart, Saks Inc. and Apple Retail

suppliers into low prices, with up to 80% of all the WalMart own brand products originating in China (Qiong, 2007). Suppliers have...

Can IKEA Remain Successfully Expand into New Markets?

et al, 2011, p261). The consumer is part producer, as they do not go to a traditional furniture store to purchase the goods, but t...

Information Technology and Management at EasyJet

in with the strategy and the people who use it. It is only by appreciating the technological environment within EasyJet as a whole...

First Solar Inc.

commercial solar power projects and the company is undertaking international expansion as well as domestic expansion, two producti...

Organization Success - The McKinsey 7-S Framework

in 1982, Peters and Waterman who were working at McKinsey & Company, a consulting firm, were identifying the factors of success in...

Influences on British Airways and their Approach to HRM

shifting with increased travel being undertaken with the low cost carriers, this has changed the pricing structure of the industry...

Cima Marketing Case Study

has only a small level of growth and the increase in competition is making growth difficult. The market for the weekender products...

U.S. Army Pay Systems

salary is vastly different, $48,468 for the civilian and $26,967 for the military sergeant but the total package tells another st...

The Impact of Business Strategy on Project Management

though the value chain rather than directly in the product (Thompson, 2007). As the times are getting more competitive and the bar...

Starting a New Business in a Foreign Country

2,400 3,600 5,400 8,100 10,125 15,188 22,781 34,172 Utilities 3,000 3,000 3,000 3,000 3,000 3,000 3,000 3,000 Marketing 5,000 5,00...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

SWOT Analysis of Steamboat Ski and Resort Corporation

In eight pages a SWOT analysis of a Harvard Business School case study on Steamboat Ski and Resort examines the company's strateg...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

The Marketing and Maintenance of Competitive Advantages at Tesco

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...