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Essays 31 - 60

Advertising and Sales Promotions

of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor" (Kotler, 2003; 590). Advertising ...

An Overview of the History and Future Trends of Advertising

in advertising. History Early History The greatest influence of the invention of the Gutenberg printing press in the 15th c...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Meaning of 'Social Accents'

was used by the first editor of the English Pronouncing Dictionary and the model of pronunciation that he preferred (Tench 107). T...

Christianity in Beowulf

has received a considerable amount of attention. Eighteenth century critics argued in favor of viewing the poem as fundamentally p...

Walker, Pearson, Frankl, Miller, and Fromm on Identity and Meaning

In 5 pages these 20th century writers and thinkers are examined regarding their interpretations of identity and life's meaning in ...

Individual Autonomy and Advertising

In five pages this report considers if individual autonomy is subverted through advertising by exploring the points made by Richar...

Does Clever Advertising Entice Consumers?

true; a moments reflection will reassure us that while thousands of new products are introduced every year, most of them fail (Cha...

Beauty, Competitiveness and Death in Snow White

(Weber, 2004). One has to wonder whether or not there is a problem in respect to clarity. That said, Snow White provides a tale th...

Advertising and Consumerism

young people. For example, one of the largest issues that people have with print media advertising is the images it presents to yo...

Advertising and Morality

Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...

Comparison of The Picture of Dorian Gray by Oscar Wilde and Frankenstein by Mary Shelley

had previously been reserved only for God. He works feverishly on what he believes will be a perfect human form for it was manufa...

Teens and the Ad Campaign by Philip Morris 'Discouraging' Them to Smoke

In five pages this paper examines the meaning behind Philip Morris's advertising campaign purportedly designed to discourage young...

Dhammapada's Social Lessons

In nine pages this paper examines women's role as conceptualized by Dhammapada in a consideration of the Buddha's 'five beauties' ...

War and Beauty in Literature

Hemingway's works are discussed as they highlight the aspect of beauty as it appears in war. This unlikely subject is contemplated...

The Relationship Between Art and Beauty

artisan of rare proportion who effectively coupled his own singular and distinctive style with that of the refinement of the perio...

Camel's Cigarette Advertising Campaign Layout

Since most studies have shown that smokers tend to be drawn from the lower income brackets, it would therefore be appropriate to t...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

'Sleeping Beauty' Fairytale and Psychoanalysis

reach the real world, they are rudely awakened to the fact that life is nothing like it had been portrayed in the well-worn fairy ...

Advertising Costs

In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....

Sex in Advertising Journal Article Reviewed

In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....

The Perception of Beauty

itself does not have to be defined within the scope of fashion because fashion itself is only a development of cultural determinan...

Joe Camel Cigarette Advertising and Legal Opposition

In six pages this paper discusses the case against R.J. Reynolds regarding its advertising campaign featuring 'Joe Camel' in a con...

Advertising Industry Changes

course. The situation meant that the agencies had less freedom and would have to hire employees along with more bean counters. In ...

Change Management - Importance Of Short-Term Success

short-term wins and celebrate them because these will help motivate employees; 7) consolidate gains and produce more change, which...

CHANGING AQUARIUS ADVERTISING'S ORGANIZATIONAL STRUCTURE

This 5-page paper focuses on case study questions about the organizational structure of Aquarius Advertising Agency -- and how it ...

Different Meanings of "Change" in "Caroline, or Change"

Noah keeps deliberately leaving coins, knowing that she is desperately poor. Then he leaves a $20 bill in his pants by accident, a...

Children's Costumes: Ancient Egypt And Rome

of childrens costumes in ancient Egypt and Rome. VI. Conclusion a. Culture is the great equalizer when it comes to establishing th...

"The Bluest Eye" and Standards of Beauty

animal kingdom besides humans. Nevertheless, these standards can become a problem when they become conflated with racial character...