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Essays 151 - 180

Proposed Research Project on Impulse Buying

In eleven pages this paper presents a research project proposal regarding consumers, impulse buying, and purchase advertising pers...

Arguing Why Advertising Should Not Be Considered 'Free' Press

In two pages the argument that advertising should not be regarded as an example of 'Freedom of the Press' is presented. There is ...

Should the Federal Government Regulate Tobacco Advertising?

This 3 page paper discusses the controversy surrounding tobacco advertising with regard to freedom of speech issues, as well as th...

Basic Principles and DeBeers Advertising

In eight pages De Beers advertising is evaluated in terms of its successful diamond marketing regarding adhering to basic principl...

AOL Marketing

In five pages this paper examines the marketing endeavors of American online as an external advertising venture for others and reg...

U.S. and Europe Pharmaceutical Advertising

In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...

Children and Advertising

buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...

The Oxymoron of Advertising Ethics?

presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...

Spending and Advertising Microeconomics' Consideration

In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...

Promotion and Advertising

In this paper consisting of four pages the significance of promotion in advertising is discussed using the lessons learned by Levi...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

Advertising Company Mailer Creation Process

In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

External Influences on Human Behavior

In three pages 2 student posed questions regarding human behavior are answered in a consideration of Pavlovian responses and adver...

Luke Sullivan's Hey, Whipple, Squeeze This

and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

McDonald's and Current Marketing

visual media such as those forms listed above plus newspapers, magazines and MTV. The repetition reinforces the primary message, ...

Marketing Case Study of Best Buy Internet Advertising

there is in the center of the site an ad that says "keeping cool in the summer is possible" ("Best Buy," 2005). Next to it is a re...

Degrading Business Ethics Balancing Human Welfare and Corporate Profitability

"special rewards". Berkley Wellness Letter. (1994, Jan). Saving Womens Lives (Reducing Deaths from Lung Cancer). The Univer...

Children Promotion of Advertising Ethics

ads responsibly, and that the parents are certainly welcome to say "no" when kids badger them for something. But then again, these...

Targeting Advertisements Effectively

example of how ads must contain some aspects which specifically speak to the target market in question. The ad shows a young man i...

Powerful Radio and Television Advertising

contention presented above. These ads show how if you just buy Vehicle X you can have the excitement of the sea kayaker and the m...

Aviation Fixed Base Operations and Advertising

(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...

Changes in Advertising and Technology

Technology and Advertising Many large corporate advertisers are looking for ways to reach larger markets and to demonstrate...

The Causal Relationship Between Advertising and an Evolution in Communication Style Among American Youth

at capturing the attention and the allegiance of African Americans. In many cases it is doing so through an incorporation of ebon...

British Telecom; Advertising So the Audience Understands the Message

of campaigns aimed at gaining the attention of the mass market, from the cartoon bird Buzby in the 1980s, the use of Maureen Lipma...

Ameritrade Case Study

demand of a product in relationship to the level of change in price. The usual pattern will be that as the price of goods or servi...

Advertisement Decoding with Williamson's Theories

what specific symbols mean. Representation, therefore, refers to this linking of the three elements: objects, concepts and signs. ...

Questionable Ad Replacement or Continuation Report Example and Recommendations for the Magazine Living Well

articles and features. In addition to analysis of our reader population, I have included recent research study findings in regards...

American Obesity and Fast Food

unhealthy no matter which perspective one takes. Just how unhealthy is fast food? How does it contribute to obesity? The U.S. Sur...