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Essays 631 - 660

The WonderBra and the Selection of Promotional Strategies

interest in purchasing the product. The third promotional strategy involves the use of "rebates" (Blattberg & Neslin, 1990). In ...

Wonderbra - Developing an Integrated Marketing Strategy

itself by eschewing the discrete advertising direction of other womens undergarment manufacturers of the type, embracing the more ...

Developing a Cost Effective HR Strategy for a Struggling Firm

implement compulsory job losses. By increasing the level of productivity of the remaining employees, utilizing tools that facilita...

Research Proposal on Managing a Global Brand

in commercial paradigms already in place. The choice will begin with a consideration of the way in which the brand will be propaga...

Company Strategy for a Hypothetical Digital Camera Business

on this rating (Thompson, Stappenbeck and Reidenbach, 2004). * Increase market share in all regions each year. * Strengthen brand...

The Corporate Activity of Air New Zealand

can effect the way a business operates, and that any strategy a business undertakes should take these factors into consideration w...

Kolb and Managing Anger

theories (Smith, 2005). The following pages discuss anger and anger management incorporating Kolbs four elements of learning in ...

Functional, Business, and Global Strategies of Dubai Inc.

is the general overall strategy, not concerned with the details of implementation, but still requiring that the strategy is realis...

Future Boeing Strategy

being made by the air carriers. The industry is one that is expanding and growing. In the US the industry was worth $108.5 billion...

3 Strategy Simulations and Lessons Learned

in medical and biological research (Berry and Mielke, 1996), but according to a search at Google and Gale Groups InfoTrac is not f...

RyanAir Strategy Measurements Paper

successful and appear to have a much higher level of profit that other low cost airlines. However this airline, although well know...

Educational Strategies and Teaching Approaches According to Chickering, Gamson, and Angelo

content, ideas, issues and concerns of an academic subject" (Klein 146). A middle school English teacher might promote active lea...

Effective Recruitment and Retention

This HRM paper is presented as a set of answers to questions posed by the student. The questions include recruitment strategies fo...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

How is Strategy Impacted by Institutional Factors?

Institutional factors have a significant impact on firms. This paper considers the way that different institutional factors will ...

Health Care, Cost Control

This paper offers an overview of health care cost control strategies during the last 4 decades, and also strategies that might wor...

How is Strategy Developed

How is strategy created in organizations? This question has led to numerous journal articles, research studies, and books. There a...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Abercrombie & Fitch - An Analysis

store, Abercrombie Co. in Manhattan in 1892 (Abercrombie & Fitch, 2006). Abercrombie was an avid outdoorsman, which was his inspir...

Managing Organizational Change: The Future

this growing bandwagon is up for dispute, however. U.S. Labor Department statistics cited the loss of more than forty-six hundred...

Operating in a Changing Environment; Caterpillar and Cingular

services and the extension of the services offered. The company developed and enhanced three areas of service which were offered; ...

Implementing Change at Intersect Investment

This 27 page paper is based on the case study provided by the student. Intersect investment has seen a fall in its revenues and pr...

The Change Of Long-Lasting Relationships

entire union rests upon whether or not she has an abortion. Something as life-altering as aborting a baby - especially in an era ...

Implementing and Managing Innovation

paper is to examine some of the relevant theories concerning these issues, consider the way they may apply in real life situations...


Woodrow Wilson said, "If you want to make enemies, try to change something." Anyone who has been responsible for making changes in...

Women And Depression

of their physical, biological and social milieu, and how we respond is governed by genetic make-up" (pp. 44-45). Postpartum-relat...

Reforming Executive Compensation

Large companies typically provide an annual salary of $1 million or less paid in cash, with bonuses provided for short- and long-t...

Job Motivations

work experience" (Friedlander and Walton, 1964, p. 194). The reasons the left the jobs were: "poor pay and small chance of economi...

Making Laws

should actually be handled (Johnson, 2003). After the subcommittee has sent the bill back with full recommendations to the full c...

Federal Bureaucracy

order to coordinate the Union war effort (Federal Bureaucracy) It was in the nineteenth century that Western democracies began ...