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Essays 181 - 210

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

ACER GROUP, CHINA MANUFACTURING AND FDI

initially slated to be introduced in Acers domestic market, then Greater Asia, mainland, China, followed by India, Russia and the ...

Reviving and Re-launching Wendy's

with highly aggressive firms such as McDonalds and Burger King. Several advertising campaigns filed, including the "Thats Right" a...

AIBO in the US

space, as such the role of a pet in a confined space, or where pets are not allowed by landlords, is not a large market. However, ...

Marketing at Zappos.com

electronics. Whereas athletic shoes sell for full retail price at Zappos.com, 6pm.com offers a few Reebok styles for $14.95. ...

Marketing Status

as a ready competing, the same market that Status is trying to compete in. We will look at both the market in South Africa and the...

Introducing a Wine into the Chinese Market

country under Mao Zedong and the country was then run as a dictatorship (CIA, 2008). The result of this was that everyday lives of...

Breathe Right Strips Case Study

$45 million a year; demonstrating the companys ability to leverage the first mover advantage. Since then the company has moved int...

Strategy and Competitive Advantage at HP

2006, "PC sales in the US advanced just 2.6%. But in China they jumped 21%, to 23 million" (p. 42). If growth in China continues...

Marketing Report; Container Shipping in the Mediterranean

handled (ISL, 2005). However, this alone does not indicate that these are suitable ports or whether or not these are the ports tha...

Advanced Practice Nurse And Informatics

Elderly, which requires a document signed by the doctor as well as certain health records to be faxed. Even though the same report...

Amazon.com and the Kindle Fire

improve project management in the future. 2. The Background 2.1 The Company The Kindle Fire was developed by Amazon. Amazon is ...

Lenovo’s Acquisition of IBM’s PC Division

It was following this decision and an approach by IBM that the firm acquired IBMs PC division for $1,74 billion (Schuman, 2010)....

Twenty First Century Outlook for the Personal Computer Industry

In a paper consisting of seven pages computer pricing and its industry implications are discussed with the end of 100 percent grow...

The Real Reason for the Mac versus PC Rivalry

as Coke and Pepsi. The taste tests that used to be conducted years ago have a lot of similarities to the Mac versus PC phenomenon ...

Issues and Challenges in the Carbon Offset Market

avoid the need for further intervention. The first consideration may be the way in which the voluntary market is utilized, it app...

Marketing Decisions for the Italian Launch of Pringles

& Gamble already understood. One of the challenges of the Italian market was a high level of difference in consumer patterns compa...

The Concept of an Efficient Market

of evidence for investment managers and investors gaining consistent above average profits, there is evidence that abnormal return...

Home Sweet Home Realty and Introducing Information Technology

In fourteen pages an IT automation proposal for Home Sweet Home realty is presented with suggestions that would keep costs below $...

A Computer History

In ten pages an overview that takes a nontechnical approach to computer history from ancient abacus and punched cards from ENIAC t...

Computer Hacking and Information Warfare

In twenty pages this paper discusses PC users and small business in a consideration of Internet security breaches through computer...

College Classroom and Being Politically Correct

In nine pages this research paper discusses the 'PC' myth and discusses several theories in order to understand its popularity and...

System Upgrade for the XYZ Corporation

1992, but only minor upgrades have been carried out since the mainframes were new. At the time of its founding in 1985, XYZ...

Acer Computers and Possible Canadian Manufacturing Expansion

In a paper consisting of seven pages the proposal of Acer expanding manufacturing to a Canadian site is considered along with proj...