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Essays 241 - 270

Marketing Communications and Public Relations as a Gauge

In twenty five pages this paper discusses how public relations is involved in marketing and how it can actually be used to gauge m...

Popular Press and 'Selling Science'

In four pages this paper discusses public relations, technology and scientific reporting, and the ethics of 'selling science.' Th...

Military Marketing Strategies

tell their audience and to offer in the way of recruiting facts. It would be more effective to market separately so that the publ...

U.S., France, and PR

In six pages this paper compares how public relations services are performed in France and in the United States with the increased...

Advertising Mix and Public Relations

In the past several decades there have been repeated surveys by university groups, private public relations operations or even the...

Public Relations and the Job of a PR Professional

1988, the Assembly of the Public Relations Society of America adopted a definition of public relations: "Public relations helps an...

Examples of Corporate Responsibility

in order to persuade them to come to the side of the corporation marketing the product. As consumers become increasingly savvy, i...

Proactive v. Reactive Public Relations

specific the goal, the more effective one can be. For example, suppose the company needed to increase sales by nearly twenty perce...

Effective Marketing Communication and Element Integration

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

NYPD Proposal on a Program of Cultural Diversity

In a paper consisting of five pages the advantages of the NYPD implementing a program of cultural diversity in improving public re...

Sales Promotions and PR

In eight pages this paper discusses the sales promotions shifts to public relations. Twenty one sources are cited in the bibliogr...

Presidential Administration of Richard M. Nixon

In five pages this paper assesses the Nixon Administration in terms of its public relations and communications preoccupation. One...

The International Relations and Trading Systems in Africa

24 pages and 19 sources. This paper outlines the international business operations, international relations and the current and p...

The Marketing Medium Choices for Apple

approach; it can be very expensive. The use of television advertising may also be difficult due to the high level of interference ...

History of Cigarette Advertising

I increased the number of smokers greatly (Jensen, 1993). Tobacco companies were manufacturing cigarettes with machines by then an...

UP IN SMOKE: PUBLIC RELATIONS FOR CIGARETTES

praised for its positive response and appropriate reaction to the crsis (Zoulas). The reaction, in other words, was immediate - an...

Text Chapter 'Continuing Professional Education' by Donna Queeney

knowledge required and they may even be able to demonstrate an ability to apply the knowledge in their jobs but competence is anot...

Software Industry Exporting Decisions

In forty five pages the software industry is featured in this focus on export industrial decision making with increasing internati...

Logic Model Guidebook, Chapter Summaries

This paper offers summaries of three chapters in a text by Lisa W. Knowlton and Cynthia C. Phillips, The Logic Model Guidebook, Be...

Logic Modeling

This paper reviews chapters one through three of authors' L. Knowlton and C. Philips book The Logic Model Guidebook: Better Strat...

It's Your Ship by Capt. D. Michael Abrashoff

This book report focuses on D. Michael Abrashoff's test It's Your Ship, which relates the leadership strategies and techniques tha...

Marijuana Policy

This research paper/essay presents an overview of the issues pertaining to current marijuana policy, both in the US and aboard. Th...

The Moral Code and Organizational Leadership

This paper considers the importance of establishing a written code of conduct in order to gain public trust. ...

Personal and Professional Goals

This 5 page paper outlines some personal goals on how to achieve professional appeal. This paper states various minor goals such a...

Health Education Professional Organizations and their Websites

This research paper offers an overview of the websites for the following health education professional organizations: the Society ...

Homeland Security and the Unintended Consequences of their Polices and Practices

Any official policy or practice will have both intended and unintended consequences. This paper looks at some of the ways in which...

Public Leaders

This essay describes and discusses four leadership styles that could be used in private or public settings. The behaviors of leade...

Public Health Organizations

Both Winslow and Acheson make the link between society and health, and the role of social actions; a concept that was seen in many...

How Does the Strategizing Process Influence the Output of the UAE Public Sector Performance?

performance of firms located within the UAE. 1.1 Research Question The main research question is to assess the impact of ...

Issues in Public Administration

ought to address and then addressing them, the science of administration is needed. The purpose of public administration is to aid...