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evaluating Sears, for example, a firm that is well known to the majority of Americans, is its brand image truly successful? How do...

companies (SuperBrands, n.d.). One of their earlier amusing spots had a dog laughing at its own about the cost of his insurance (S...

15 percent within the first six months as sales to professional headdresses would increase by 10 percent of the same period. The b...

address issues such as the markets failure to understand exactly what a pilsner beer was, these meant consumers did not have a rea...

the use of a companies resources when re-branding. In any country where there are still severe constraints on business it is impor...

realize that if they run in the wrong shoes they could sustain expensive and painful injuries. Doctors do recommend that proper sh...

with a successful business in London and had a major impact on the entertainment industry. The marketing was carefully manipulatio...

Lanka and which is most likely to succeed. Sri Lanka is an island in the Indian Ocean and has a developing economy, the GDP is $...

event organiser set up promotion for the X-box with games such as Crash Nitrocart as well as the Simpsons Hit and Miss, These were...

had entered was one very different form the home markets and in years before the brand had become known as a young brand, but did ...

afraid to donate organs for various superstitious or religious reasons. Some fear that their participation in an organ donation pr...

With this information on hand, we can answer some of the questions posed above. First, well address the segmentation and brand str...

each country. This means that a single strategy may be used internationally in attracting the same type of audience (Kotler, 2003)...

homes, for a very low price. Yet, there is always the high end market in any industry. Wealthy people continue to buy select items...

of those who have been more materially successful. When news leaked of the Dakota brand intended for poor women, the outcry was s...

to continue setting its own course despite anything any critics had to say. Some of its primary retailers began closing stores, r...

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

in the future (CD Europe, 2003). This indicates that the use of the product and the perception of its use by the target market is ...

both on brand and reputation (Dolbeck, 2003). This makes sense; banking primarily works only if a consumer is willing to trust the...

phenomenon. Another concept discussed are hubs. Hubs are described as something that is central to a concept. Airlines have hubs...

has been a central feature of the company, demonstrating the culture and values as well as increasing brand awareness and informin...

where the market was still growing, such as Asia, China and South America as well as the development markets such as Europe North ...

company was originally developed by a company called BMR Ltd. in England -- and in 1968, the company moved to Shannon in Ireland, ...

chicken salad, no problem. They simply hop in the car, and go down to the local YUM! multi-branded unit (with KFC, Pizza Hut and T...

Care, 2004). The product line has expanded from dog biscuits to a variety of different types of dog and cat foods (Dads Pet Care, ...

automatically. This is the ideal state, but does not always come about. Underhill (2000) says that "branding and traditional adv...

Finally, Merrill launched Merrill Lynch Direct, which, while getting a slow start, finally hit its stride during 2000, during whic...

between Coke and Diet Coke division of the firm, with the Coke firm apparently taking legal action against Diet Coke, as the produ...

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...