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Essays 931 - 960

How will Yum! Brands and WalMart Be Impacted by a Change in the Yuan Exchange Rate

a further 20% this will have a financial impact on US firms, the impact will depend on the type of transactions undertaken by the ...

Unilever - Assessment of Strategy and Suggestions for Future Development

a more aggressive social marketing strategy. The organisation should develop a prominent presence on Facebook, Twitter and Google+...

Marketing and Brand Management at JetBlue

Delta and Ted by United Airlines, both of which are now defunct (Maynard, 2008). In 2002 the airline flew its 5 millionth customer...

Brand vs Generic Telecom Mergers

$70,000 per year, the generic costs $2,500 (Danoff, 2012). If the patents are upheld, millions of people in poor countries will n...

BRAND OVERVIEW – HONDA MOTOR CORP.

Discusses Honda Motor Corp. and branding. There are 4 sources listed in the bibliography of this 6-page paper....

Background and Competitive Strategy of Hilton

expansion was undertaken with the reaction of a wholly owned subsidiary; Hilton International Co. (Hilton, 2012). Hilton expanded ...

Vitamin D Study, Article Analysis

This research paper offers an overview and summary of a study, conducted by Brand and colleagues in 2008, which explored the issue...

Should Yum! Brands take KFC into Africa?

The writer considers a scenario where the US owner of the KFC brand is considering expanding into the continent of Africa. The wr...

Assessment of Burberry

his failed attempt to scale Mount Everest (Burberry, 2011). The robust image of the brand was further enhanced with the firm recei...

The Sources of Competitive Advantage at Burberry

also accompanied by style. The brand also has a number of logos and recognized styles that link in with the firm, traditions and q...

Procter & Gamble Company Overview

increase from 2006s figure of 64.4 billion (Procter & Gamble, 2010). The company also boasted an operating cash flow of 16.1 billi...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

The Pros and Cons of Branding in the Restaurant Industry

The writer considers the pros and cons of branding restaurant names, focusing on the U.K. food service industry. However, the writ...

The Marketing of Real California Cheese

and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...

CONSUMER LOYALTY AND HARLEY DAVIDSONS

in branding. And there is quite a lot of feistiness among customers when it comes to branding. You wont see someone riding a BMW c...

Branding and Corporate Image

technological innovation and a certain degree of "hipness" that is ultimately perpetuated more by image than by the particular mer...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

Sales and Advertising

to it and ignore it. But if Roxane responds, theres a relationship. We move the brand relationship up a notch. Advertising becomes...

History and Corporate Case Study of Starbucks

In five pages this paper discusses Starbucks in an examination of its corporate history, single outlet operations, marketing, bran...

A Toyota SWOT Analysis

In a paper consisting of five pages the SWOT analysis is applied to Toyota and the writer also includes discussions of research, d...

Ideal City Prototype of Disneyland?

In twelve pages Disneyland is considered within the context of an ideal city prototype with its brand of Utopia lacking in indepen...

Nationwide Prescription Drug Plan Approaches

In a paper consisting of nine pages a nationwide plan for prescription drugs is examined in terms of economic feasibility and the ...

Helpful and Harmful Dietary Supplements

In ten pages this paper examines dietary aides and their negative side effects with popular name brands included in this considera...

Forte Hotels' International Marketing Strategies

In fourteen pages this paper discusses development and global branding in a consideration of the Forte Hotel Group's global market...

UK Hotel Chain Forte Hotels Group

In twelve pages this report considers this United Kingdom based hotel chain in a discussion of branding and future markets. Seven...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Overview of Global Branding

In seven pages this paper considers global branding in terms of definition, its advantages and disadvantages, with examples provid...

Branding as a Critical Component of Advertising

An 11 page essay describing the importance of establishing a brand name in achieving product success through customer attraction a...