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and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Through the Organization." His point was that "while fuzzy ideas are easy enough to come by, they are a tough sell elsewhere in t...

In eleven pages these two financial crises are contrasted and compared and then ultimately combined into a single model that will ...

In ten pages this paper examines the 'matchmaking' role an intermediary plays in financial markets. Seven sources are listed in t...

This essay summarizes the book in 5 pages, and includes a discussion of marketing's 'sacred cows,' and how the process has caused ...

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

In six pages this report discusses global business and marketing and the Chinese market in a consideration of advantages and disad...

In ten pages this paper discusses RSH's marketing management as well as proposed Internet and new market expansion. Twelve source...

In six pages this paper compares and contrasts 2 commercial Internet websites in an examination of differences and similarities re...

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

In five pages this distinctively formatted paper explores how companies attractively market their products more effectively than t...

In ten pages the fictitious marketing of a university is described in an overview that includes marketing models and a SWOT analys...

In eight pages the Austrian FASTI company is examined in terms of Asian market expansion problems and opportunities with two speci...

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Christina Rossettis Goblin Market resides a number of points that are interconnected with one another, serving to bring the author...

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

In eight pages this student supplied case study examines how an older product can be marketing amid evolving market conditions wit...

In nine pages this paper examines the marketing of a UK cheese producer in terms of the impact the single Euro currency will have ...

In six pages this research paper examines the connection between the instant coffee markets of Brazil and the United States and al...

In seven pages this paper examines small business in an assessment of end to end computer systems services marketing with marketin...

In ten pages this paper discusses how futures and sport prices can affect the Brazilian commodities market with the emphasis upon ...

In eight pages this paper presents a situational analysis of a hypothetical company in a consideration of marketing and marketing ...

In ten pages this paper examines integrated marketing communications in an evaluation of its effectiveness in sales promotion, dir...

In eight pages the marketing of Hollywood celebrities as a way of targeting consumer markets is examined by considering such impor...

In twenty one pages this paper examines long term marketing strategies that would enable Ever Ready to retain its battery market s...

In nine pages Good Health Hong Kong is examined in a discussion of marketing traditional Chinese medicines with market expansions ...

In twenty four pages the newly developed marketing 5Ps are examined and 8 questions are answered in this consideration of how mark...

In fourteen pages the US ice cream market is examined in an analysis of statistics, sales, segmentation, market influences and bar...