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Essays 541 - 570

Marketing at Disney

brand integration, sponsorships, broadband video, and mobile devices" (Information Today, 2008, p. 27 and other formats. The lab i...

The Business Strategy of America Online

to form an Internet service "with the simple objective in mind of making online services more accessible, more affordable, more us...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

Design Company in Cyprus

2007). Corporation tax is the lowest in Europe; a flat rate of 10%, next closest in corporation tax rate of 12.5%. In addit...

How Research is Used by a Distribution Company

generalized research which took place many years ago. In more recent years there has been research that can be seen as specificall...

United Kingdom's Marks and Spencer Mistakes

(2002). Next continues to be a force to reckon with even though it seems that M&S was able to lead Britain through the 1990s. Inde...

Prehistorica Computers and Case Study Analysis on eBusiness

programmers may have to work and maintain the site on an ongoing basis. It will likely mean buying new hardware and dedicating a s...

Market Research

The use of focus groups following on from the distribution and collection of information from question as would facilitate an in-d...

A SWOT Analysis of a Surfboard Company

sponsored surfers on the boards, that is an advertisement for the company as well. At Channel Islands Surfboards web site there a...

Market Research and Role of Competitive Intelligence

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

The Management Of Working Capital And The Strategic Potential

The paper is written as a reflective document, looking at the way the concept of working capital can be studied, and had may be ap...

The Case of Pacific Hydro

countries who have agreed to making significant reductions in their carbon emissions, as such there is also the potential for trad...

The Problem with British Airways

can extrapolate the employee relations is the way in which this relationship takes place. Gospel and Palmer also note that there ...

International Influences for SME a Niche Market Businesses

and the dev a elopment of the new facility is likely to have some teething problems as well as the learning curve. In addition to ...

Competing in the International Environment

choose this strategy, if there is limited international demand then cost of setting up new facilitative may not be viable, may hav...

Change in a Biotech Company

and eight years after beginning the company with five principals, the companys revenues are at $400 million. Their initial gene te...

BUSINESS SET-UPS AND CASE STUDIES

last thing that Frank needs as a sole proprietor is a costly lawsuit from an employee who has been injured while on the job....

Readying Gene One for an IPO

models would look at negotiations and bargaining to get to an end. In research undertaken looking at the way that character...

Case Study: Flexsin, a Study in Outsourcing

are empowered to be imaginative and adapt to business circumstances. Adaptation to threats and daily operations is accomplished th...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

Assessment and Needs for the Sales and Marketing Systems at Riordan

kept. This indicates that there is a high level of fragmented data. If the firm wants to increase sales, with 60% of the increa...

Economic Planning for Larson

are competing with other firms that are likely to have local structures they are bringing in products manufactured in countries wh...

Starbucks Strategies and Risks

level of brand recognition that is associated with the name and the image, and the association with gourmet coffee. The brand is t...

Apple Case Study

the iTunes and ipod phenomenon. Obviously, Apple took the opportunity to get into the music business. While it is true that iPod ...

Market Expansion for a Gourmet Retailer

appreciate highly differentiated high-quality gourmet food. This may be seen as a niche market, making a mass-market strategy, suc...

Lufthansa Case Study

an acquisition that was made as a defensive move to prevent a One World alliance airline gaining control. However, the placement o...

The CostCo Business Model and Performance

places it in stiff competition with firms such as Sams Club, owned by Wal-Mart. In addition to this there are also Costco Business...

Marketing Strategies for JP Business Solutions

In a paper of five pages, the writer looks at marketing strategies. JP Business Solutions is used as a hypothetical case study. Pa...

Technology Vendors and Marketing Issues

In a paper of eight pages, the writer looks at technology vendors and potential marketing issues. A case study is presented as a h...