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Essays 331 - 360

Kirham Instruments Product Development

that is put into practice the greater the impact it will have (Mintzberg et al, 1998). In the face of rapid change and...

Product Line Positioning at Mazda

young adults. It seems that Mazda, for this vehicle, did address the customer base as an essential element but it does not appear ...

Toshiba Tablet PC

the markets within which its most commonly used" (p. 10). Toshiba Tablet PCs have the ability to store handwritten notes as searc...

'Eyes R Us' Web Page Development

In twelve pages this report considers how a company known as 'Eyes R Us' can develop a website that is both an effective as well a...

Small Microbrewery Startup Business's Marketing Plan

cycle concept is a model that shows the unit sales trend of a specific product from the time it is first placed on the market unti...

Economics Applications and Theories

In twelve pages this paper applies various economic measurements and theory to the economy of Singapore and includes discussions o...

Hair Straightener Marketing Project

In five pages this paper examines how to market an Uncurl Perma Pressed hair straightener product in a marketing project that incl...

Overview of EAS Experimental And Applied Sciences, Inc. (EAS)

In nine pages the Experimental and Applied Sciences company is considered in an essay that includes a company overview, mission an...

IBM Economic Information

In five pages this paper discusses IBM economic information that should be examined when considering an investment including produ...

Marketing Mix's 4 Ps

In five pages product, price, place, and promotion, also known as the marketing mix's 4 Ps are examined as each relates to product...

Endorsements by Celebrities

(Cummings, 2001, p. 52). Woods appearance was unannounced and unexpected by the sales reps (Cummings, 2001). For the next hour,...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

4Ps and Positioning

is important when a company is compared to its competitors. To consider how to position the company we need to loo at...

Product Development by Food Companies

In five pages this paper considers whether the development of products by food companies should be different than other industries...

Case Study on Choosing a Distribution Channel

There are five main ways the company may choose to distribute the product, these are the use of the current distributors, using...

Network Management Tools' Test Results

Well, guess what? Times have changed. New players, new products and new approaches are making a difference. The question is, is it...

Dishwasher Powder Launching

In ten pages launching a new dishwasher powder product is discussed in terms of target market, product design, advertising, and th...

Life Cycle of a Product

In six pages all stages of a product's life cycle from its development, introductions into the market, growth, maturity, and event...

Marketing Principles

be approached in new ways, but more importantly, with a profile, a target market can be created. For example, if one runs a toy st...

Marketing Plan for Baby Pacifier Holder

In an essay consisting of five pages a proposed marketing plan for a fictitious company wishing to introduce a baby pacifier holde...

A Market Analysis and Audit of Brita Water Filters in Nigeria

This paper addresses the planning and research that is involved in the introduction of a product into a new market. The author u...

Technical Manual on the Paperclip

off and running. Physical Description Paperclips are made from thin wire or another material that has a natural elasticity or "sp...

Life Cycle of a Product and its Stages

In four pages this paper examines a product's life cycle by defining its 5 stages. There is no bibliography included....

Inferior and Superior Products and Demand Supply Market Equilibrium

In five pages inferior and superior products are considered in terms of how demand supply market equilibrium conditions apply to t...

Porsche - Reflections of the Influences on the Buyer Decision-Making Process

The paper is written in a question-and-answer style, looking at a range of issues concerning the by decision-making processes for ...

Colgate Palmolive Company

In five pages Colgate Palmolive's toothpaste marketing problems are analyzed in terms of lack of product diversity and falling beh...

Japan Product Marketing

In fifteen pages marketing a fictitious product in Japan is discussed in a consideration of concepts, banking, currency issues, ex...

Comparing Reebok and Nike

In seven pages this report compares Reebok and Nike in a consideration of manufacturing shifts to China from Indonesia, social res...

Issues Surrounding the Tobacco Trade

U.S. tobacco. The tobacco industry is also a significant part of the U.S. economy as well. With 21 States and more than 2...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...