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Essays 1111 - 1140

A Product Expansion Plan for Starbucks

total, an investment of $2,083,500 will be required, including the cash flow which will be needed to fund the pilot project before...

Starbucks - Planning a New Product

South American region (Walljasper, 2007). This would effectively be creating new market in many countries, with the drink is relat...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

Reduced Life Cycles of Products

and therefore the increase in cost is marginal, such as increased labour costs as well as the raw materials. This may save money, ...

Ethics of Aborting a Product of Rape

play nor a reflection of a womans behavior. Equally disturbing as the act of rape itself is when these acts result in pregnancy. ...

Corporate Strategies and Product Life Cycles

that, according to David Cole, president of DFC Intelligence, a San Diego-based research firm (Mayer 2000). In fact in all likel...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Student Submitted Questions on the Life Cycle of a Product

In seven pages this paper answers student posed questions on the life cycle of a product in terms of production model development ...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Product or Service Cost, Price, and Value

take this concept one step further in this essay - What was the value? Did the value equal the cost? There are numerous factors in...

Marketing in Malaysia, Product, Price, Placement, and Promotion

first aspect of the product mix is to get the right product to fit the market demand (Anonymous, 2001). This is where the company ...

Clorox and Glad Bags Products

or Zip-Lock, its chief brand competitor. Since 1995, these private label food storage bags have grown at a rate of 12 percent per ...

Contemporary Product Name and the Greek God Apollo

their strong financial record demonstrates a doubling in their enrollments and their gross revenues between 1995 and 1999 (Company...

Pet Food New Product Launching

In five pages this paper examines how to launch a new pet food when there is a limited budget in a consideration of press targetin...

New Easy.com Product

Thus, we might see in the future, EasyPharm.com. Another way in which the student would want to make reference to the prediction o...

Marketing Alternatives for PreFone Integrated Products

engineers propensity for facts. It is highly likely that Dr. Buchan has not adequately addressed the issues that would leave pote...

Xerox DC420 Product Segmentation Strategy

to suit the specific needs of the business customer. The capability that the product has for upgrade further enhances its a...

Product Development and the Roles of Communication and Information

In nine pages this research paper discusses the development of products and the roles played by communication and information tech...

McDonald's Service and Product Quality

In five pages this paper applies Deming's Fourteen Points to an analysis of McDonald's service quality and product quality in term...

'Green' Product Development

In a report consisting of five pages developing products that are 'green' or environmentally friendly are discussed. Three source...

Change and an Industrial Products Company's Chief Executive Officer

In five pages this report discusses the fictitious MetCon metal container manufacture in a consideration of the CEO's role in stra...

Delphi Automotive Products Company and Market Orientation

In seven pages this paper examines Delphi Automotive in a consideration of market orientation and the influences of customer healt...

Buying or Purchasing Products or Services Decisions

In seven pages this paper considers whether a marketing project should rely upon in house goods and services or purchase them else...

Rolling Bookbags New Product Marketing Plan

In eighteen pages the marketing of a new rolling bookbag is analyzed in terms of competition and strategy with the 4Ps, a SWOT ana...

A New Product Sample Business Plan

In seventeen pages a multimedia phone and its marketing possibilities are explored as a way of examining its advantages and disadv...

Product Placement and Job Design of McDonald's

related products on a ready cooked basis to members of the public. The service is designed to be fast and efficient and environmen...

Post Second World War Gross National Product of South Korea

In ten pages this paper examines the post Second World War GNP of South Korea and the economic success this country has enjoyed. ...

Industrial and Consumer Product Strategic Marketing

In twelve pages this paper discusses the process of buying and the differences between consumer and industrial products in this st...

Discovering and Marketing a New Product

In twenty one pages this report discusses DaimlerChrysler's desire to introduce a motorbike to its product line and considers pote...

Products and Philanthropy of Pleasant T. Rowland's The Pleasant Company

In eight pages this paper examines the company in terms of its products, organizational structure, and philanthropy. Eight source...