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Essays 1381 - 1410

Proctor and Gamble in 2005

drawn to the branded toilet tissue Charmin and feed their cat or dog Iams pet food. The products may also all be bought from the s...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Assessment of Apple

products, many applications which are purchased for use on one piece of hardware, can often be used on others. Therefore, if a gam...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

The iPod - The Price and Distribution Stratagem of Apple

other strategies, such as packaging. The firm supplies the price with the use of a recommended retail price. Many of the iPods...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

What is GDP

GDP could be expressed in 2000 dollar prices. It considers the prices in 2000 as a basis for beginning the calculations. We often ...

Toxic Waste in America

and this will likely help in terms of managing e-waste, which in turn helps to manage toxic waste. Across the nation there are c...

How to Tell Your Boss About Defects

year. The big Firestone tire scandal eventually killed 271 people. The company knew there was a problem in 1998 and did nothing ab...

Assessing the Distribution Aspect of the Marketing Strategy

numbers of the product, otherwise there is a risk of product shortages, and an unsatisfied demand created by marketing benefiting ...

Google Privacy Policy Change - An Ethical Perspective

been introduced with out giving any individuals the ability to opt out of the new policies. The new policy was introduced on 1 Mar...

Bilateral Trade between United Kingdom and United States

largest partnership in terms of foreign direct investment. In 2010 the US had a total investment in the UK of $309.4 billion while...

The Second Groundhog Day for Clipboard Tablet Company

The writer presents the results of a simulation where pricing and research and development budgets are adjusted to take into acco...

How Airbus Competes with Boeing

Airbus were able to obtain a total of 7,181 orders and deliver 4,218 aircraft, while Boeing only gained 6,360 orders and delivered...

Marketing Strategy Diet Coke in Great Britain

The writer examines the marketing strategy of Diet Coke in the UK. The marketing is examined, looking and the product price, plac...

SLP 5 - Comparing Time Warps 2 and 3

that while the buyers were interested in the technology, they were also sensitive to price changes. By reducing the price the dema...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

S-D Logic - A New Paradigm for Value Creation

The writer reviews an article entitled "On value and value co-creation: A service systems and service logic perspective", which ad...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Business Plan and Analysis

This essay provides information about a new business that coordinates events. Included are: business description, strategies, mark...

Singapore Airlines Marketing Mix

International companies will market their products or services internationally. The writer examines Singapore Airlines, and consid...

New Tools for Marketing

Included in this report are names of companies who are using social media to market their products. Starbucks and Ford are success...

Management Accounting Case Study

The writer looks at the case of Dumbellow Ltd., a firm manufacturing three product lines, but suffering losses on one of those li...

Life Cycle of UK Newspaper The Financial Times

life in 1888 on January the 9th when James Sheridan launched the London Financial Guide. The was the very beginning of the lifecyc...

'Fault Line' and Intel

structure optimally designed to implement the new corporate strategy? By 2002, Intel had five business units, with only thr...

It Takes Money to Make Money, A Case Study of Dupont Kevlar

and get started, aggressively using the outcomes of their early efforts to redirect and learn their way to real opportunity" (Gunt...

Selling Sex and its Negative Impact Upon Society

skimpy clothing. There is much allusion to a lifestyle that supports drinking and taking drugs. This is true of television shows a...

A Discussion of BMW

2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairma...

'Operation Optimize and AcuScan

of sales revenues, but the manner in which it is presented causes no one to want to cooperate. Pats assumptions include: * Kelly ...