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Essays 1981 - 2010

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

Deere & Company And Caterpillar Company

expanded across the United States and across the globe over the centuries and decades. Caterpillars last fiscal years (2007) sales...

Preventing Burnout in Human Services

will be more fully explored below, it is critical that Patricias boss recognize that he is an important part of Patricias social s...

TECHNOLOGY, CUSTOMERS AND THE EXAMPLE OF VOLVO

to paying customers. If paying customers are put off by an employees attitude (due to his/her frustration), its a sure bet the cus...

Marketing the iPod

the products? Again, executives began offering some answers. Jobs cut them off. The products SUCK! he roared" (Burrows, Grover and...

National Service: A Requirement for Citizens?

that they cant be both universal and voluntary. If everybody has to do it, then its not voluntary, is it?"2 And, if such a service...

TURNING POINT DRUG REHAB AND SOLUTION DESIGN

How Use Will Help System Analysis and Design Process As mentioned in the previous paper, use cases are ideal for determini...

Consumer Purchasing Decision Making

buy what theyve always purchased (Postrel, 2009). A consumer cannot even buy a simple chocolate bar anymore nor can they just go b...

NEW ORLEANS AND THE WIFI CONTROVERSY

which telephones were out, and it was difficult to get signals and information around the city. But the question here is, ...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

TQM - Boeing, Starbucks, Libraries

was involved, including hundreds of suppliers and continued improvement in managing a diverse workforce; finding and using the bes...

Use of Information Technologies in University Libraries

automation is also responsible for the creation and maintenance of digital technologies, which now make it possible to generate in...

Research into Real Estate Agent Services

in addition to the basic property details (locations, bedrooms, facilities, construction etc)? ___________________________________...

Pitching a Consultancy Firm

which understands the company and its products. Many areas within a company have the potential to benefit from external knowledge...

Kentucky Fried Chicken

his customers "fresher chicken, faster" (KFC, History, 2008). A year later, in 1940, Sanders created his now-famous original recip...

Mental Health Services and the Elderly

According to the U.S. Census Bureau, Americans 65 years or older increased by 74 percent between 1970 and 1999, from roughly 20 mi...

CUSTOMERS AND RELATIONSHIPS WITH BRANDS

exchange. Davis also points out that societal shifts in recent years means that consumers want more than simply a brand when it co...

SERVICES FOR THE ELDERLY - BEYOND FOOD, CLOTHING AND SHELTER

An interview conducted in 2006 with John P. Stewart, executive director with the Baltimore Commission on Aging and Retirement Educ...

Disney Theme Parks - International

be courteous, friendly and helpful (Naversen, n.d.). This may seem extreme but it is all part of the hospitality philosophy of exc...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

UNITED AIRLINES, SOUTHWEST AIRLINES AND CUSTOMER SERVICE

the date of September 2: Fly out of Miami on United, rebook a flight on another airline through United or request a refund (Tweh, ...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Boston, Massachusetts' Maid Services

In ten pages this paper examines twenty domestic services agencies in the Boston area in terms of market role and the distinctive ...

Orange County, NY's Social Services Programs

In four pages this paper considers New York's Orange County and the city of Newburgh in a comparison of how each of these areas'...

PBS and Marketing Efforts

stations. Ownership of these stations is contained within 171 other organizations across the country, 51 percent of which are com...

Service Level Agreements and Outsourcing

In five pages 2 fictional company negotiations are examined in a discussion of outsourcing, its benefits, and service level agreem...

Long Distance Service and Bell Atlantic

In nine pages Bell Atlantic's decision to provide long distance service is examined within a consideration of such issues as the T...

'Eyes R Us' Web Page Development

In twelve pages this report considers how a company known as 'Eyes R Us' can develop a website that is both an effective as well a...

Filmmaker Hayao Miyazaki's 'Kiki's Delivery Service' and 'My Neighbor Totoro'

In six pages this report considers these impressive animated films by one of Japan's most innovative filmmakers. Five sources are...

Saks and Customer Service Enhancement

In nine pages the need for the Saks' department store to improve customer service is discussed. Twelve sources are cited in the b...