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Essays 481 - 510

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...

Potential Marketing for a Flying Car

the last column of the table. There is the potential for cross over oin some fo these target markets. 1. Business travellers, hig...

Assessing McDonalds Marketing Communications in an Ethical Context

from website visitors that sign up to receive the emails. The high level of integration and effective nature of a unified message ...

iPhone Marketing

more innovation that relates to the purpose of the brand (Striefler, 2010). * Think 365 rather than 360, which is about communicat...

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Hungry Ghosts China's Secret Famine by Jasper Becker

In a paper that consists of 14 pages the text that examines the effects of Chairman Mao's 'Great Leap Forward' on the Chinese agri...

Comparative Analysis of the U.S. and China's Systems of Education

In five pages this paper contrasts and compares the educational systems in these countries with philosophy and privatization among...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

The Marketing of Samsung Mobile Telephones

of the consumer base, or potential consumer base into categories where there are similar characteristics. There are a number of wa...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

1989 Massacre in China's Tiananmen Square

This paper covers the events that culminated in the Tiananmen Square student uprising and massacre of 1989 in 24 pages with its im...

Iran and China's Revolutions

This paper discusses the changes resulting from the revolutions in these countries in 5 pages. Two sources are cited in the bibli...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Performance and Risk Associated with the London Stock Market

This five page paper examines the performance of the UK stock market between December 2007 and December 2012, using the FTSE 100 i...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

Private and State University Marketing Plans

complicate the issue further is the fact that a recent survey of the residents of the state, only 46 percent realized that Jackson...

Success of China's Sung Dynasty

scholarly achievement (Ebrey, 1993). The Sung dynasty is often compared to the Tang dynasty which preceded it (618-907) (Ebrey,...

Marketing Lexus G's Series and Mercedes Benz E Class

with pre-owned cars and, in the future, they move up to new models (Sawyers, 2002). Customers for both cars have an average house...

International Trade and the Impact of China's World Trade Organization Membership

the world. GDP; Purchasing parity was $4.8 trillion in 1999 (CIA, 2002).GDP Per Capita; $3,800 in 1999 (CIA, 2002). The GDP per c...

Advertising Results by BT Broadband

BT Broadband would have significantly less ability to successfully market their wares. However, there are guidelines even for suc...

China's Sung and Ming Dynasties and Agrarian Societal Stability

the country of China changed a great deal in the 600 years which expanded from the beginning of the Song/Sung Dynasty (960-1279), ...

China's Kentucky Fried Chicken Fast Food Chain

American dish. Although Chinese food is rather popular in the United States, that does not guarantee success in China. Further, th...

China's Gift Economy and Guanxi

to foreign investors. However, the country is still run by anti-capitalist leaders, and the way in which business is conducted in ...