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Essays 511 - 540

China's Gift Economy and Guanxi

to foreign investors. However, the country is still run by anti-capitalist leaders, and the way in which business is conducted in ...

1989 Massacre in China's Tiananmen Square

This paper covers the events that culminated in the Tiananmen Square student uprising and massacre of 1989 in 24 pages with its im...

Marketing and IKEA North America L.L.C.

Evergreen State Society, 1998). The former is a much broader term that covers the entire marketing environment (The Evergreen Stat...

China's Sterilization Enforcement Debate

birth control policies are directly related to her dire need for population control, most contend that China unequally enforces he...

Modernity and Implications on China's Culture

its varied ancient practices, younger generations are less inclined to continue adhering to their culture as passed down from thei...

Twentieth Century China's Soong Dynasty

said to have been more concerned with attaining power and wealth than they were in propelling China into a fortuitous future. Int...

China's Water Pollution Challenge

the incidence of "infectious diseases and cancer" (Kim, 2007, p. 120). It has been asserted that the water challenges facing China...

Marketing Analysis of Zara

market, who still likes to remain fashionable, but where prices may be more important, and therefore, the firm is able to appeal t...

Marketing at Southwest

target market profile is reflected in the way that the organization prices and markets its product. The secondary market or leisur...

Customer Centric-Marketing

the experience, and the way in which this may be related to by the customer, rather than demonstrating how a product can fulfill a...

MARKETING - A DEFINITION AND EXAMPLES

use Burger King and McDonalds as an example of how this works. On the surface, it might seem as though there isnt much different a...

Marketing Plan for an Automotive Emergency Stop Button

The car manufacturers could buy the device or licences its use to fit in new vehicles. This would be a very large market, and all ...

Developing Marketing for McBride

including the characteristics of the features and delivery as well as the motivation to choose one supplier over another. It is wi...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Ireland and China's ICT Industries

the same time, when choosing an environment in which to do business, it pays to look at the industries in both nations as well as ...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Bamber Gascoigne on China's Ming Dynasty

the Ming Dynasty in depth, how the author indicates that the Monguls returned to their way of life: "They returned with surprising...

Assessment of the Japanese Market for Mangoes

that of Japan, a developed market, where it appeared there is an increasing demand for mangoes at the current time. In order to as...

Marketing Bottled Water in the UK

6 Germany 2,371.5 7 France 2,225.6 8 Indonesia 1,622.5 9 Thailand 1,277.0 10 Spain 1,133.7 Top 10 Subtotal 26,257.4 All Other...

The Viability of a New Type of Smartphone

of these only 172.4 million were smartphone handsets (Lunden and Andrews, 2010). A key area faced by the smartphone manufacturers ...

IMC for Wella

The writer considers a position where Procter & Gamble wish to increase their market share and penetration, expanding and increasi...

Project Proposal on China's Economic Development

to a more open trading environment. The government made the transition from a communist centralized power following the Russian mo...

Proposal for a New WWF Marketing Campaign

The service will be promoted through a strategic alliance with a television channel that has the same target market; such as Natio...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

A Marketing Campaign to Promote Tasmania as a Tourist Destination

is going to be that of soft eco tourism. This is a viable growth market. Eco tourism, in general terms is perceived as a form of t...

China’s Increasingly Important Role in the Global Economy

to as market socialism. 1.1 Aims and Objectives The objective of this paper is to assess the way in which China is adapting to ...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

Book Reviews China's Growth

regular basis. One story is very nearly unbelievable. A young woman took her application to college tests and was informed that sh...

Introducing TiVo

those who have busy lifestyles and want to time sift their television entertainment. The first aspect of the marketing mix is t...