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Essays 541 - 570

Bamber Gascoigne on China's Ming Dynasty

the Ming Dynasty in depth, how the author indicates that the Monguls returned to their way of life: "They returned with surprising...

Marketing Marlboro

a guerrilla marketing approach which including giving away samples helped to increase brand awareness, taking the brand form a po...

Planning for Ikea going into Egypt

(Hooley et al, 2003). These are all objective measures, but the use of more subjective measures are also seen in some segmentation...

International Marketing Research Methodological Choices

may be remote from those wanting to undertake the research, there is also the challenges of cross cultural research which can lead...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Will Margin Trading in Russia Increasing Volatility and Instability of the Russian Stock Markets?

full consensus regarding the evidence. Others argue that margin trading can increase stability and reduce volatility. In order to ...

Selling Goods to China for the Beijing Olympics

many companies that would otherwise compete with a company seeking to sell goods making the prospect more attractive. In order to ...

Taking Video Games to China

two or three weeks, so that they will get hooked" (Srinivasan, 2005). Indian programmers are indeed being "hooked" and the compan...

Marketing Classics Marketing is War and Marketing Myopia Compared

In six pages these two classic marketing texts are compared with the argument that Marketing Myopia retains impressive business re...

Management and Communication Applied to Mott, Inc.

Chubb Group 39 Keeping the Customer 44 Corporate Culture 47 CHAPTER 3: HISTORICAL PERSPECTIVES 49 Early Business-Changing Innovat...

China; Economic Issues

growth may have taken place too fast, with an inability of the government to control growth. However with the controls on the exch...

Guayaki Sustainable Rainforest Products

satisfy customers; aspects of business which are often seen as diametrically opposed. As a small company trying to break into new ...

Urban Land Supply; Drivers and Constraints in Beijing

rights can new be sold, treated in much the same way as leasehold property in non communist countries. This change in land...

Analyzing the Marks and Spencer UK Retailer

In six pages this paper discusses the company in terms of its competitive stucture and also offers future strategy recommendations...

3 Major Retailers Analyzed

In sixteen pages Wal Mart, KMart, and Sears are analyzed in terms of their history, financial tactics, competition, and performanc...

Case Study of UK Retailer Marks and Spencer

In five pages this paper examines the short term results of recent changes Marks and Spencer have undergone to solve recent proble...

Case Study on UK Retailer European Expansion

In eight pages this paper examines a retailer in the United Kingdom's desire for continental expansion and discusses such relevant...

Small Retailers and Superstores Competition

In five pages small retailers and their problems with competing with Superstores are assessed along with a competitive strategy pr...

Case Study of United Kingdom Retailer W.H. Smith

This paper analyzes W.H. Smith in ten pages with the use of Porter's Five Forces model to determine company strengths and weakness...

Australia's Major Retailer Coles Myer

A SWOT analysis and company profile of Coles Myer are presented in eleven pages. Ten sources are cited in the bibliography....

UK's Tesco PLC Retailer

senior analyst at Verdict, says it has succeeded because "it has delivered what consumers want" (Rigby, 2005, p. 2). Legal and ...

UK's Dixon's Retailer and the Implications of its Cessation of VCR Player Selling

drop (Dawtrey, 2002). The quality and functionality of DVDs as well as the falling cost increased their attractiveness, an...

U.S. Retailer Neiman Marcus

In eight pages this paper discusses the Neiman Marcus retail franchise that has remained true to its roots and escaped the popular...

RETAILERS AND CUSTOMER VALUES: A COMPETITIVE EDGE

that if banks use these customer values of speed, price and access (in other words, offering the right distribution at the right c...

ISO 14001 and the Largest Retailer

and sustainability commented that because the company was so large, it had a significant amount of leverage and it could make a re...

Analysis of British Retailer Mark and Spencer

will be various strategic analysis of the company. M&S Strategy - to 1999 Mark and Spencer (M&S) is considered one of Great...

United Kingdom Retailer Next Plc.

as well as the opening of a "mini-department store" with a mens department, womens department, shoe section and a caf? (Next Plc)....

Coles Myer Australian Retailer and Strategic Planning

as its core business department stores as well as discount stores and specialty clothing stores and boutiques (Treadgold, 1996). ...

Pros and Cons of Internet Grocery Retailers

be able to deliver the goods to the customer the same day in a cost effective manner. The potential feasibility for a consumer on ...