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Essays 931 - 960
In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...
In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...
consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...
and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...
In two pages the competitive market's inability to impact public goods is considered in terms of government involvement among othe...
In twenty seven pages this paper presents a plan for Morocco marketing of computers that are made in the United States in a consid...
In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...
to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...
In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...
In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...
themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...
from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...
This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...
the start of this centurys last decade that Macys began to change for the worse. Several years earlier, Edward Finkelstein had de...
This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...
This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...
In ten pages this paper discusses direct marketing concepts, strategies, and the advantages and disadvantages of interactive strat...
the ideal way to attain their desires. K & S Associates is in the start-up phase of business and we believe, based on market rese...
In five pages this essay examines hydroponic lettuce in terms of possible markets, product, benefits, and a marketing plan and var...
In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...
or through acquisition of all or part of existing breweries. CEO Gerard van Schaik had summarized the overall goals of the compan...
and as such did not become boring. It was also highly aligned to the product it was selling. Therefore, the "Happy Cows" was succe...
is considered to be more fundamental than the one above it, and so on, such that a person cannot fulfill needs from higher levels ...
the strength of the marketing mix approach is that it is highly adaptable and customizable to specific product-oriented contexts; ...
positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...
emotional appeal, where marketers have sought to appeal to either negative or positive emotions with attempts to find the right em...
it may be adapted so that it is suited to the market and will be attractive to the market. It is notable that GM had problems with...
favorable. For one thing, patients typically complain of excessive pain in relation to the treatment, and this pain does not alway...
critic" and one can appreciate how the cognitive process may be impacted by allowing them see themselves as a potential critic. ...
be applied to developed and developing markets alike, where dominant products reduce the demand and viability of local products th...