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Essays 541 - 570

Knorr Packet Soup in Ireland

and maintain the number one position they need to understand the market, the position within that market and the influences that a...

Data Use in CRM

technology" (Clow and Baack, 2007; p. 360). CRM is most effective when "customers have highly differentiated needs, highly differ...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Marketing at Adidas

created. When looking at the way Adidas approaches marketing there is a high level of reliance placed n the brand logo, this is se...

A Marketing Plan for Guru Beer

for the US market so the marketing message that is developed is aligned with the way that the product will be positioned within th...

Spend Less, Live Better - Marketing at Wal-Mart

in small and large ways that can enrich life, from showing a family going on holiday with the money saved to a woman buying ice cr...

Global Marketing of Gordon's Gin

The approach may vary, with a totally standardised approach, all marketing and advertising the same with a single campaign. If a c...

Questions on Personal Sales and Marketing

One author quite aptly summarizes the changes that have occurred at Lowes over the past decade: "Lowes, a retailer once destined ...

Mass Customization and Marketing Questions

of cable channels over the years has allowed television viewers to choose channels more in keeping with their tastes. As a broadc...

The Marketing of Neptune's Gold Seafood

to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

Public and Private Sector Goods and Services and Marketing Communications

stated above, public service is a function that in most areas is just "there," existing to serve the people who have given the gov...

Proposal for the Marketing of a Driverless Car

Marketing a new product presents a number of challenges, including establishing the new market. The writer uses the example of a d...

Plan For International Expansion for a Pasta Business

seek international expansion opening new restaurants. The strategy of a restaurant packaging its products and selling them through...

Case Study - A Casino Changing its' Target Market

offering and without advantages such as location the firm may have found it difficult to attract sufficient customers away from th...

How to Market a New Wireless Payment Service to Small Businesses

as a value proposition. The goals include the gaining of 10,000 service contracts by the end of the first year and revenues of $2 ...

The 4 P's of the iPad Marketing Mix

has developed a strong competitive advantage for innovation and stylish design, which is further supported by the way marketing pr...

Political Marketing in Greece

the voters are in the position of consumers, making a purchase decision based on the available information (Lilleker and Lees-Mars...

Marketing Plan for a Car Wash

been built in order to recover 95% of the portrait used, for reuse. This is beneficial in terms of the environmental aspects water...

Urban Land Supply; Drivers and Constraints in Beijing

rights can new be sold, treated in much the same way as leasehold property in non communist countries. This change in land...

China; Economic Issues

growth may have taken place too fast, with an inability of the government to control growth. However with the controls on the exch...

Selling Goods to China for the Beijing Olympics

many companies that would otherwise compete with a company seeking to sell goods making the prospect more attractive. In order to ...

Taking Video Games to China

two or three weeks, so that they will get hooked" (Srinivasan, 2005). Indian programmers are indeed being "hooked" and the compan...

Riordan Manufacturing Company Analysis

include a piecemeal solution that would focus on the major and immediate motivation issues, find and use new motivation strategies...

Japan’s Shogun Tokugawa Yoshinobu and China’s Empress Dowager Tzu Hsi

shared this view. Tensions heightened after the Shoguns death in 1858 and the emergence of Ii Naosuke as tairo or temporary leade...

Rise and Fall of China's Song Dynasty

In seven pages the stagnation that resulted from certain developments of the northern and southern Song dynasties between 960 and ...

China's Sterilization Enforcement Debate

birth control policies are directly related to her dire need for population control, most contend that China unequally enforces he...

China's Gift Economy and Guanxi

to foreign investors. However, the country is still run by anti-capitalist leaders, and the way in which business is conducted in ...

Twentieth Century China's Soong Dynasty

said to have been more concerned with attaining power and wealth than they were in propelling China into a fortuitous future. Int...

Modernity and Implications on China's Culture

its varied ancient practices, younger generations are less inclined to continue adhering to their culture as passed down from thei...

China's Kentucky Fried Chicken Fast Food Chain

American dish. Although Chinese food is rather popular in the United States, that does not guarantee success in China. Further, th...