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Essays 61 - 90

Deutsche Brauerei and Portfolio Optimisation

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

Influences in the Chinese Market

China offers potential for exporters of many products, This paper assesses the potential for wine to be exported to china by looki...

Investment Risk

the potential of the company. In addition to the financial performance measured by ratios such as profit margins, the investors wi...

A CASE ANALYSIS OF BABYCARE

which was, at that time, considered the worlds largest baby care market. The challenge here was twofold. First, getting the produc...

Automobile Industry Competitors Detroit and Japan

Japanese Toyota Fore Runner and the Japanese Nissan Pathfinder are leading the pack in sales. Even though General Motors Corpora...

Efficient Market Hypothesis and the Stock Market

for the efficiency is that the market brings together the buyers and sellers in a single arena where the market forces are left to...

Sweetwater Chocolate Bars and Cookies Marketing Plan

is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

Crisis in Hong Kong

In five pages this paper examines the process of marketing and how Hong Kong faces a crisis situation that will involve developing...

Case Study on Internet Marketing

Therefore, our small company may decide to attempt to sell not only nationally, but also internationally. Before the internet the ...

Case Study on the Cola Wars Between Coke and Pepsi

these manufactures have a relatively low requirement for investment, a top cost of $50 million for a concentrate plant will servic...

Art Gallery Marketing

when on holiday, such as the to Louvre in Paris, or may visit mainstream exhibitions that receive publicity. They are not well ver...

Marketing Plan for the World Wildlife Fund

nongovernmental organization was started in United Kingdom, but the concept and organizational value since spread which has create...

Marketing Plan for the World Wildlife Fund

the unsustainable consumption of the worlds natural resources" (WWF, 2008). The goal is to protect the environment by infl...

Why is BMW Having Problems Increasing Market Share?

share by appealing to a larger target market. Strategies have included the failed acquisition of Rover, which was subsequently sol...

Should Aboca Enter the US Market?

in Italy, with the creation of the new Herbe Salute retail concept. The breakeven point for this project is $350,000 per annum, an...

Proposal to Market to McBride Financial Services

firm a large target market that may be divided into different segments, where there are many of the same needs, but there may be d...

Assessment and Recommendations for Bundy Asia Pacific

The writer examines a case study on Bundy Asia Pacific supplied by the student. The case study is set in the 1990s, when Bundy, a ...

An Overseas Market for One Sportswear Company

to market in a timely fashion (Harrington, 2002). Its a full-time job for Columbia to oversee these chains, and its possible that ...

China's Cosmetics Market

imported goods, where process start at 100 yuan and increase to over a thousand (TDC Trade, 2000). However, the market is still ...

Overview of China Airlines

from Taiwan to Hong Kong when it went down into the Taiwan Strait (Airline Industry Information, March, 2004). This type of event...

Newborn Ltd

any competitive advantage is that you to stop. It appears that Newborn Ltd has a fairly strong business model, and have a p...

Computers and China

particular market, partly because of culture, and partly because the demand, until recently, simply hasnt been there. Dell Compute...

China's Health and Beauty Market Assessed

thousands lost their loves. However, there was also wide scale support as many in the country believed in Mao and the idea that al...

Issues of Global Marketing

which looks at the attractiveness of the market and on at the business position. The theory here is that the future success of a ...

China and Credit Card Marketing

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

Dealing with Corruption, Theory and Strategy

its agenda does not include attacking either individuals or particular governments. The organization maintains that "Combating co...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Advertising in the Chinese Market

this instance, it seems that the Chinese do respond to advertising, but it must be done in a certain way. While authors maintain t...

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Entering the Automotive Market in Canada

technically a Constitutional monarchy of Queen Elizabeth II as the head of state, the current head of government is Prime Minister...