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Essays 421 - 450

Marketing Orientation and SME’s

is one that seeks not only to provide for customer needs, but to exceed those expectations so the customer wishes to repeat the pu...

Considering a Job in Software Test Analysis?

This report looks at different aspects of a career in software test analysis. The writer starts by defining the job and the tasks ...

Pricing Strategies in Durability of Competitive Advantage

The first part of the paper discusses the 4 potential strategies; marginal cost pricing, incremental pricing, break even pricing a...

Strategy and Change Management

World War II, this approach is based on strict military tradition (Harfield, 1998; see also Whittington, 1993). In other words, th...

Thomas Frank's One Market Under God

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

Singapore and Conducting Business There

such as Buddhism, Taoism, and Hinduism -- especially among the Indian population (Statistics Singapore, 2003). Interestingly enoug...

UK Marketing of Gap Inc.

that the marketing is such as core competency for the company it was only in 2002 when a major advertising agency was used for the...

The Knowledge Curve in the context of Change Management

information to bring value to the company, to clients and to the general public (Havens and Knapp, 1999). Also of issue in determi...

A Pennsylvania Appellate Brief

FACTS: * Ginger Meeks is HIV-positive. * Ginger is not ill and shows no symptoms of AIDS. * The local school...

Questions on Marketing Answered

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

Palm, Inc. Marketing Plan

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

The History of Accounting and its Career Benefits

would not have taken place. This essay will examine the history of accounting, even while explaining why accounting is a g...

Journal Entries on the Expedition of Lewis and Clark

two met during their push westward. If one looks at Lewis entries it is obvious that he considers the white population to have had...

Orientia of the Middle East and Entry of America's General Enterprises

happens, companies and their subsidiaries can definitely suffer from the fallout. The purpose of this paper is to examine ...

Home Depot's 5 Year Marketing Plan

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Target Marketing Methodology

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

Social Work Case Study Analysis

and relationships with others. This same psychodynamic theory will be useful in helping NE with her relationship with her daugh...

Questions on Marketing Answered

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

Trade Barriers and International Business

strategy in the country. In order to trade a company needs to have a license of authority from the government and to be able to ge...

RotoZip® Marketing

In seven pages this marketing plan considers hardware customer target market segmentation, demographics, marketing strategies, goa...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Aphrodisiac Properties of Caribou Antler Products

"Caribou Antler Aphrodisiac" The product, "Caribou Antler Aphrodisiac," is available as a powder in capsule or in tincture form. ...

Construction Industry Marketing

In eight pages marketing concepts including positioning, planning, behavior of consumers, market intelligence, and relationship ma...

Marketing Strategies for the US Launch of The Suzuki Samurai

This paper discusses the marketing strategies, including background, SWOT analysis, and marketing alternatives for introducing thi...

The Age Of Paradox

This writing by Charles Handy is explored. The idea of paradoxes are discussed in this six page paper that also looks at how to ma...

Glinda of Oz by L. Frank Baum

takes to live from day to day; indeed, the authors literary characters embark upon a fantasy experience, however, the ultimate mes...

Hard Times by Charles Dickens

heartlessness of the industrialist, Bounderby, against the humanity and goodness of one of his textile workers, Stephen Blackpool....

Trio of Marketing Journals Evaluated

attempt to maintain. Some are better able to maintain their stated focus than others, however. Three such journals are eval...

Socialization and Gender Culture

In three pages this paper a book chapter pertaining to socialization and gender culture is covered in terms of its primary points ...

Daisy Florist Marketing Plan

In ten pages this paper examines the hypothetical company Daisy Florist in a marketing plan that includes local as well as Interne...