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Essays 361 - 390

Osterias in Italy

osterias are "generally unwilling to divulge the secrets of family recipes" (Vallone). Another source gives us more information, ...

Solutions for Community Problems

addition to simply abiding the law and hoping for the best. Check points do help to resolve the situation. In White Plains, New Y...

What is the ‘Right’ Age for Drinking?

what the right drinking age should be that usually focuses on which age an individual should be allowed to legally purchase and co...

Prevention And Treatment Programs For Alcohol Abuse

prevention of alcohol abuse from a community perspective has made Sacramento, California a precedent setting city whereby extended...

Drinking Establishment History

In five pages this paper examines the development of drinking establishments within a historical context. Five sources are cited ...

Marketing Strategies in the Ongoing Pepsi v. Coke Soft Drink War

In nine pages an historical analysis of marketing strategies used by these two soft drink giants are compared and assessed. Seven...

Company Profile of Rolling Meadows, Illinois' Whitman Corporation

A Whitman Corporation company overview is presented in six pages with future recommendations for this soft drink bottling company ...

Coke and Pepsi

In five pages the markets of these soft drink giants are discussed in terms of competition, market limitations, and considers mark...

Advertising Age Article on Minority Teens and Target Marketing

of target marketing. Companies want to go with what is popular and not what just might become popular. Minority teens are now a kn...

Mountain Dew, Dr. Pepper, and Coke Soft Drinks Compared

little nutritional value, but it is something that people consume anyway. Many people have favorite brands, or at least brand pref...

Food and Drink from the Perspective of Dickens

games, poultry, prawn, great joints of meat, suckling-pigs, ...barrels of oysters, red-hot chestnuts, cherry-cheeked apples, juicy...

Crisis Communication in the Workplace

either recanted their story or the FDA found it to be a hoax. This is now a classic case of excellent business communication with...

A Lara Croft and Lucozade Marketing Case Study

it is only one of some different variations, all of which may be seen as supporting the main theme of energy, for example Lucozade...

The Physical Realm According to Rene Descartes

examine carefully Descartes famous "cogito ergo sum" statement, which was the original Latin for "I think, therefore I exist" - or...

Connection Between Depression and Alcohol Abuse in Adolescents

depression (Jersild B10). Men, suffer from such things as well, but findings seem to suggest that women fare worse. Yet, other stu...

Innovations in Billboard Advertising, 7 UP Then and Now

its conception. Said 7 UP brand manager Bryan Mazur: "The 7 UP guy is getting out and revealing himself to the public, and this ...

Soft Drink Marketing

much profit for the company, and all major producers of carbonated soft drinks now offer some type of fruit-based or fruit-flavore...

Sociological Perspective on College Drinking

Adolescents and young adults who choose to imbibe do so without considering the detrimental effects of such heavy consumption, ren...

Sexual Dysfunction and Alcoholism

have a consistent effect on arousal. Anxiety can reduce arousal in men with existing alcohol-related sexual problems, but in men ...

Establishing a Legal Age for Drinking

Typically, the national laws that determine the age as which individuals in that society may legally drink and purchase alcohol te...

Coca Cola, PepsiCo, and Diversity

In twelve pages these soft drink giants are examined in terms of the diversity efforts undertaken by each. Ten sources are cited ...

Argument in Favor of Lowering the Legal Drinking Age to Eighteen

such. One problem is that the state has arbitrarily set the legal age, creating problems on college campuses. Some students grad...

Sports Drinks and Marketing Management

In eight pages this paper discusses Quaker Oats, Gatorade, the sports drink industry in a consideration of management, marketing s...

New Product Marketing

In five pages the new product named Juice Bomb Fruit Drink is examined in a consideration of marketing strategies. Four sources a...

ELABORATION LIKELIHOOD MODEL AND DRINKING/DRIVING EDUCATION

Uses the elaboration likelihood model of consumer behavior for suggestions on how to encourage teens not to drink. There are 7 sou...

HUMMING BIRD ALL NATURAL DRINKS: STRATEGIC OVERVIEW

covers strategic positioning and environmental analysis for the fictitious product, Humming Bird All Natural Drinks. There are 6 s...

How to Help the Most Helpless in Sierra Leone

One of the most impoverished areas in the world, Sierra Leone is in need of what most people would consider the basic necessities,...

Alcoholism & Underage Consumption of Alcohol

on the Mothers Against Drunk Driving (2010) website, the total costs associated with underage drinking and its consequences are $6...

BUSINESS PLAN: GAME ON AND “DRINK UP!”

A business plan for the fictitious company Game On! Inc. and product Drink Up! There are 5 sources listed in the bibliography of t...

VIRTUAL DRINK DRIVING GAME: MARKETING STRATEGIES

There are a couple of target markets for this particular product. The main target market will be young drivers, between the ages o...