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Essays 61 - 90

Mulan, Within the Context of Early Chinese Poetry

Allen 6). This poem clearly indicates the focus of cultural focus on women that stresses their role in terms of sexual desire an...

Da Vinci Furniture Marketing Case Study

different from its competitors, with unique characteristics (Morgan, 2009). This may be the result of the ways the product charact...

China's Eighteenth Century Economic Growth and Imperial Power

In four pages the eighteenth century Chinese Qing Dynasty is examined in terms of imperial power transformation and economic growt...

The Joy Luck Club by Amy Tan and the Generation Gap

In 10 pages this paper analyzes the novel by Amy Tan in terms of how it presents the Chinese mother and Chinese American daughters...

An Overview of the Classic Work on Chinese Warfare and Political Strategy, The Romance of the Three Kingdoms

In this sisteen page paper the author reviews one of the most important documents in existence that shed light on Chinese ideology...

The History and Uses of Traditional Chinese Herbal Medicine

This 8 page paper gives the history behind traditional Chinese herbal medicine, and its use in today's society. The writer argues ...

U.S. and Chinese Immigration Patterns

In 12 pages this paper discusses Chinese immigration patterns in America as described in Ethnicity and Entrepreneurship Immigrant...

Cartography of China

Harley explains that map making was Eurocentric in nature and that since, there has been a new vision of cartography (Harley 10). ...

Chinese Domination on the Open Seas During the Fifteenth Century

and offered the natives beads and strings of coral as items for trade, the Europeans were ridiculed. The natives had products tha...

Chen Yuan-tsung's 'The Dragon's Village'

promising land reform has achieved a broad political peasant base. The Red Army is being recruited from Jiangxi. Chiang Kai-shek...

Lenovo; Marketing Strategy Analysis

takeover of the PC division would have on the existing consumer base. Lenovo understood the two is key to keep that consum...

Exporting U.S. Wines to China

2006). The Chinese also enjoy beer, and Starbucks has successfully penetrated the market with its coffee stores. But wine is relat...

Japan as a Destination Market for an Orphan Drug

on the attractiveness of the market. The Japanese pharmaceutical market in 2006 the market accounted for approximately 11% of th...

China's Climate of Reform and Investment Management

information systems. There has been a dearth of financial information available in the past, but now it appears that information ...

Cosmetic Sales in China

1978. In addition to its capitalist experiment, the government made households and villages responsible "in agriculture in place ...

Globalization Theories and China's Starbucks

for their parents as a way to thank them for all they did in bringing up the young people (Chinese tea culture, 2006). Tea in Ch...

Expanding SunPower to Brazil and United Arab Emirates

potential new markets. Two markets which have been identified as potentially viable are Brazil and the United Arab Emirates. The f...

Marketing in Different Scenarios

Marketing may be guided by the marketing mix, but the way marketing take place will vary depending on the different scenarios in w...

Integrated Communications Marketing Plan for Ecotourism

Within this market there are different segments. Tourism may be traditionally classified in terms of what is being undertaken, for...

Nokia in China

market and market share is growing in a rapidly expanding market (Yin, 2006). For Nokia, or any of the companys existing or pote...

Marketing a Hospital

business plan, the role of different stakeholders all decision-makers, and the way that the leadership should be involved with the...

IBM Systems and Technology Marketing

had to recover from losses that the firm may be argued as becoming one that was more marketing oriented. The firm certainly undert...

Volkswagen Eos; Marketing Case Study

customer perceptions, as well as enquiries which are made and sales. 2. Current Market Situation The Eos is a Volkswagen and c...

The American Market for Cable Based Telephone Service

penetration rate for television services (The Net Economy, 2002). This indicates the level of importance that has been attached to...

Marketing McDonalds

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

How Can the Persuasiveness of Marketing Communication Be Optimised?

way in which competing messages may be perceived as persuasive. In any commercial environment there is likely to be different mess...

A Facebook Group for Students - The Marketing Strategy

has seen the group remain relativity quiet with only a few articles and postings. In order to create a more vibrant and active gro...

Nail Varnish Marketing

to the individual attention as well as the exclusivity of specialist cosmetic counters. The perception of the products is also imp...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...