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Essays 1951 - 1980

Stock Market and Zero Price Elasticity

The money supply is examined in this discussion of zero price stock market elasticity in five pages. Seven sources are cited in t...

Market Research Interpretation

In seven pages dentistry is considered in this study of marketing research described in the 1995 article by Motes, Huhmann, and Hi...

Intel and AMD Marketing Efforts

In twenty pages this paper examines AMD's Athlon microprocessor chip launching and its marketing impact not only on AMD but on its...

Operating a Department in Marketing Communications

In ten pages this paper addresses student questions and various comments regarding marketing communications' departmental operatio...

Eastern Europe and Its Free Market Impact

In three pages the impact of the free market upon Eastern Europe is examined in a case study that focuses primarily upon the trans...

IS CUSTOMER LOYALTY IMPORTANT TO A MARKETING STRATEGY?

Examines whether customer loyalty is absolutely necessarily to a successful marketing strategy. There are 8 sources listed in the ...

MARKETING PLAN FOR YUMMY BRAND CUPCAKES IN AUSTRALIA

Discusses how a a fictitious cupcake product can be marketed in Melbourne, Victoria, Australia. There are 3 sources listed in the ...

Global Market and Mutual Funds

In ten pages the international market is examined in a consideration of mutual funds. Fifteen sources are cited in the bibliograp...

A Successful Marketing Strategy: Clearly Contacts

This 3 page paper gives an overview of the campaign strategies that the Canadian company Clearly Contacts uses to get more buyers....

Current Market and Advertising on the Internet

consulting and research company, reports that American on-line consumer transactions generated revenue of $707 million in 1996 and...

Solar Energy Marketing for Domestic Use

In thirteen pages this paper examines the domestic marketing approaches to solar energy. Six sources are listed in the bibliograp...

Pediatric Home Health Care Services Marketing

In three pages this report examines pediatric home health care services and how they may be successfully marketed and promoted. F...

Financial Markets and Coca Cola

In sixteen pages the financial market is generally considered with the focus then shifting to Coca Cola with value line informatio...

Stock Market and Biotech Companies

In six pages good stock investments in terms of biotechnical companies are examined with a synopsis of ten companies presented alo...

Marketing to the International Community

Culture is important for a business to consider in international marketing, but also such mundane issues as electrical service and...

An E-Commerce Marketing Plan

and interactive capabilities that offer both benefits and restrictions. The business person must use these to his or her own advan...

Market Proposal - Launching a Triad Hallmark Store

for this proposal is located in Abilene, Texas, a city located approximately 170 miles east of the Midland-Odessa area and 180 mil...

Financial Analysis and Stock Markets

In twelve pages this paper answers questions regarding hedging, bonds, and the stock market as each relates to ASDC Telecommunicat...

Global Market Capital Risk

In seven pages global markets and capital risk measurement influences are examined in a consideration of value at risk, the Monte ...

Mass Customization Market Strategies

recent technology introduced mass customization. Through the use of customizing information technology, this process allows compa...

TWA, Finance, Marketing, and Management

In eight pages this paper examines the management, marketing, and financial performance of this airline in a consideration of prob...

An Article on Perfect Competition versus Market Power Reviewed

In three pages the market power and perfect competition industry structure forms are discussed and then applied to an article deta...

Marketing Tutorial on China's Shiseido Company

In eight pages and several sections this tutorial on Shiseido includes marketing plan and strategy as well as a competitive analys...

Marketing Strategies For The Bold House Hotel

This paper examines how marketing strategies can be utilized to improve the profitability of The Bold House Hotel, a rustic, coast...

Hotel Marketing and Directional Changes

In six pages this student submitted case study considers a hotel purchase by an experienced couple who are pursuing market strateg...

Rexall Sundown Management and Marketing

In eight pages this paper considers current and future growth outlooks for Rexall Sundown as management must ensure vision and exp...

American Express' Marketing Strategy

preset limit of course does not translate to having no limit. One cannot just go buy an airplane on their Amex card without the as...

Overview of the Commodities Market

In thirty two pages this paper examines the development of the commodities market with actual and futures separation, trading of v...

Marketing Strategies for Johnson and Johnson Company

and Johnson home.html). Johnson and Johnsons historical focus was the reduction of infection...

Textile Market and Transfer Printing Uses

Transfer printing uses in textile and other types of markets are considered in a paper consisting of five pages. Eight sources ar...