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Essays 61 - 90

Behavior of Buyers

often with a higher age. However, there are some trends we can gather even at this level. The choice of a holiday is one of a hi...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Work, Society, and Consumer Time Choices

In fourteen pages this paper examines how choices are rationally made by consumers regarding leisure, market, and nonmarket activi...

Antitrust Case of Bill Gates and Microsoft

In five pages this paper examines the federal government's antitrust suit against Microsoft and its founder Bill Gates in a consid...

Consumer Pressure for Better Health Care

A seven page paper delineating the factors behind the impetus for better health care products and services. From the 1960s onward...

The Condition of the Retail and Manufacturing Automotive Industry in Australia

number of small scale manufacturers such as Elfin, Nota, Kratwerkz, Deuce Customs and G-Force. In 2010 the total production was 23...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Strategic Study on Dendrite

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

Analyzing Dream Worlds Mass Consumption in Late Nineteenth-Century France by Rosalind H. Williams

In thirteen pages this paper features a chapter by chapter book analysis on William's examination of how the evolution of consumer...

Consumer Choices About Time

This paper consists of 14 pages and examines how consumers allocate time for market, nonmarket, and leisure activities. In the an...

Consumer Choices and Music

from "a philosophy encouraged by businesses through the advent of advertising that was to develop desires for new products regardl...

Buying Green - Studies in Consumer Behavior

had the desired result, but there appears to be a saturation point (Obermiller, et al., 1995). After consumer awareness has been r...

Models for eBusiness

purchase also includes a range of added extras, such as extended warranties and on site maintenance agreements as well as training...

Marine Products and Consumer Choices

already is immersed in the world of fishing technology. The paper will examine if the new products would be considered a step up i...

Understanding the Consumer Decision-Making Process

This 5 page paper summarizes the elements of the consumer decision-making process and considers how marketers can use the consumer...

Advertising Analysis With Toulmin's Model

and well being, which it openly attributes to making the right decisions in life. The companys "Just Do It" marketing campaign wa...

Secondhand Car Sale Case Study

Buying a used car is a transaction which is covered by the Sale...

Deregulating Public Utilities in Pennsylvania

This 3 page paper evaluates the pros and cons of deregulating Pennsylvania's electric companies, and argues that deregulation woul...

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Strong Brands' Building at AOL

a business that resonates with customers, that avoids competitor strengths and exploits their weaknesses, and that exploits its ow...

The American Wool Council and the National Cotton Council and Their Approach to Branding

The writer discusses the approaches taken to branding by the American Wool Council and the National Cotton Council, and reveals th...

Luxury and Louis Vuitton

In eight pages this paper discusses the shrinkage of product brands and considers the luxury associated with global brands like He...

Assessment of an IT Web Site

include a jobs section as well as a section containing white papers across a large number of different areas such as SOX complianc...

WTO and Chiquita Brands

The very idea of guarding an industry to "help" it survive seems - superficially at least - to be a reasonable approach to the pre...

Branding in the Chocolate and Confectionary Markets

company appear to have a brand image and benefit from branding, as seen with some of the Cadbury and Hershey brands, for others it...

Assessment of Russia as an Expansion Target for Louis Vuitton

support luxury purchases. It is also notable that as well as the increase in consumerism, the market for luxury goods ahs been see...

A Drink to Compete with Coca Cola and Pepsi - LOL in Australia

but to buyers who facilitate the purchases. The childrens market is one that is particularly difficult for marketers; the product ...

Factors to Consider in Determining a Price Strategy for an Excusive Product

of disposable income will constraint the spending that can take place, especially on luxury or non essential items (Nellis and Par...

The Importance of Branding in Marketing and Sales

the development and sales of goods and services. The American Marketing Association defines marketing as "Marketing is an organi...

The McDonalds Brand in Australia

audience have to actively visit the web page and then click on links; however, this is a relatively reactive strategy on the part ...