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Essays 31 - 60
In five pages this paper discusses the high costs of business advertising. Bibliography cites five sources....
In three pages this paper assesses the supposed marketing power of sex in advertising as presented in a journal article study....
Kanner, PhD, the extent to which advertisers go to draw in the young, impressionable target market is becoming more and more infil...
In this paper consisting of four pages how the advertising budgets of large software companies enable them to outproduce smaller c...
How Nike has approached advertising in the past and present is the focus of this paper that contains five pages. Specifically con...
rivals since each was founded. Coca-Cola consistently wins greater market share than Pepsi. The two companies have engaged in aggr...
eating. This will help empower them to make decisions regarding their own diet. It will also placed pressure on the companies to c...
In five pages this paper discusses the process an advertising agency undergoes regarding a mailer design and completion based upon...
Advertising by tobacco companies and its controversies are examined in this paper consisting of eight pages. Seven sources are li...
Unethical advertising campaigns by big tobacco companies, however, have been implicated as being designed to lure younger and youn...
new young consumers...It does this by creating a complex tobacco marketing net that ensnares millions of young people worldwide, w...
and happiness, To create value and make a difference" (Coca-Cola Company, Mission, 2009). The companys vision could be expressed a...
specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...
have seen advertising become so important within industry that many of the larger corporations now have advertising firms actually...
In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...
In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...
Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...
impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...
explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...
The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...
care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...
In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...
In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...
presence of subliminals still raises the issue of mind control. Critics say that if software can subliminally encourage increased...
In thirty pages this report considers European and American approaches to pharmaceutical advertising in an examination of similari...
buying habits are a part of growing up, however. That teenager from years ago who left home to live on their own without having l...
In ten pages this research paper examines how advertising influences consumer spending habits in a consideration of how consumer d...
Claude Hopkins, author of Scientific Advertising, the ideas of whom appear to have had a string impact on the way Ogilvy has devel...
(in descending order) are Texas, California, Florida, Ohio, Delaware, Kansas, North Carolina, Illinois, Georgia and Michigan (Busi...
and Congress members, and I think hed like to see his profession get some respect. (Sullivan, 2003). This is another reason for ...