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In eleven pages this paper compares business and consumer marketing in a consideration of similarities and differences with a Cari...

In six pages this paper examines multinational enterprising in a case study of Wal Mart's entry into the Mexican market. Seven so...

In five pages a case study on the World Wrestling Foundation focuses upon its successful marketing strategy as well as providing a...

In eight pages a niche marketing engineering company is featured in an information technology case study that examines strategic a...

In fourteen pages this paper examines marketing communications' importance by featuring a Nokia case study. Thirteen sources are ...

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

as a database, these may also be integrated in with other programmes. For example, Excel is easily used with other Microsoft offic...

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

maybe one of the first trucking companies to undertake this strategy, which may give them a first mover advantage in terms of the ...

In five pages a student submitted case study examines borrowing on different global markets that have different rates of interest ...

and ensure that the company gain the first mover advantage. To do this the company needs to choose a business mode to follow; lice...

that GM crops have been put through. The consideration can be looked at from a commercial or business perspective, from a govern...

features. The company has found that the take up rate was good and once the subscriber made a commitment they would be a long term...

little) influence on government decisions, its thinking here - waiting for the DOE to pass a law that would help its marketing eff...

carry out business. We will assume that there is the company has several members of staff with language skills and with internatio...

visibility of the brand also may not always be a good move, the context in which this is seen will also be important in the format...

be. Levine (2000) notes, "Company finances are hermetically sealed from public view, but marketing consultant Interbrand pegs the...

product. That is the goal of the corporation marketing the product, but again, ethics should take precedence. Of course, there are...

that had impaired immune systems. Since that time, problems with the municipal water systems have been reported by the med...

that could be seen as potential target segments. The first of the studies of lifestyle looked ad family lifecycle stages. The majo...

is controlled by only 6 retailer groups, so breaking into these is essential. The decision of whether this is a market to enter ...

where there are commonalities the company is better able to adapt their products to meet the needs of that particular market. The ...

IPO is to be made there will also be significant IPO costs, as well as the resources which are used to make and support the IPO, w...

facilitate the transfer of skills which often occurs with foreign direct investment. Weather is also a factor: located in ...