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Essays 91 - 120

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Capital Structure of Ohio Casualty Corp

million1 this is made up of $4,336.7 debt and $1,426.4 in equity. This means that 77.3% of the company capital is debt and only 22...

Leadership Models through the Ages.

Greeks it had negative connotations, but also neutral and even positive ones (The early Greek world, 2006). One leader from this...

Beethoven's Ninth & The Classical Era

Joy" to music during his early years in Bonn, which would mean that he was considering the basis for the Ninth as early as 1792 (L...

Greece's Golden Age

In six pages this paper examines classical Greece's architecture and art with a discussion of the Acropolis and the sculptures of ...

Comparing and Contrasting Classical Music and the Blues

The writer compares and contrasts two popular types of music, classical and the Blues. The writer differentiates between the two a...

Changing Behavior

This essay explains what classical and operant conditioning are. It discusses how politicians, moviemakers, and advertisers use cl...

Marketing Developments

of the internet and both eComerce and mCommerce approaches to marketing is not a new idea, this has been predicted as increasing i...

Analysis of the iPod and Its Position

54,461 88,401 Turnover ratio 1.19 1.20 1.22 The return on investment may be calculated by taking the turnover and multiplying it ...

Leading Change by John P. Kotter

topic (Joshi 256). This section introduces the "change problem" and then discusses possible solutions. Part II contains eight chap...

Power Usage of Iran's Shah

In five pages the 8 stages of change creation are among the topics featured in this consideration of the Shah of Iran's leadership...

A History of Blacks in America From the Oppression of Slavery to the Civil Rights' Movement

direction that this country would ultimately take. They were also critical elements in determining the ultimate fate of the Afric...

Movie Marketing Aspects

In seven pages movie marketing approaches are examined in a comparative consideration of the methods used to market films Being Jo...

How the Internet Is Transforming Marketing

many homes across the globe, evening the playing field between large and small companies and overcoming international trade barrie...

The Use of Channel Marketing

nor are they going to share tricks of the trade with other distributors of the same company. Going back to our newspaper...

Corporate Bond Markets and the Euro's Impact

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Environmental Strategies; Managing Implementation Of An Environmental Initiative And Assessment Of An Environmental Project

win employees over to support the change, monitoring of the initiative and entrenching the changes which are involved ensure that ...

Questions and Answers on Early Nineteenth Century English History (1800-1840)

resulted in a huge public outcry against the King. Reformers and radicals alike encouraged dialogue regarding gender oppression a...

Educational Psychology

(Darling, 2007). The authoritative parent is demanding but also responsive; this parent is assertive but not restrictive (Darling,...

Description And Application Of Classical Conditioning

conditioned response to a conditioned stimulus. However, the psychological response of salivating did not occur if, after several...

Porter's Five Forces Model and Marketing Uses

threat is that of the existing competition. The classical school of though is the typical and logical, with strategy planned and f...

Creating and Implementing a New Employee Appraisal System

of opportunity for the employer. By assessing employee performance opportunities to improvement may be identified at both individu...

HRM Case Study; Erroneous New Policies

any legislation employment legislations outlawing the discrimination against smokers, the overweight, those with speeding tickets ...

Classical Bureaucracy and the Effects of Organizational Change

In nine pages this report discusses organizational structure and design in a consideration of change and how the classical bureauc...

Pavlovian Conditioning and the Marketing Mix

In six pages this report considers the connection between the marketing mix and classical or Pavlovian conditioning. Eight source...