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the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

study are questions in respect to how marketing can be done, the benefits of frugality, and the power of differentiation. Another ...

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

the public eye or not. In fact, the way a company is perceived by the public, whether true or not can determine whether it is suc...

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...

This paper presents a case study about a brewery that wants to introduce a non-alcoholic beer to the market and uses the 4Ps metho...

were snowboarders (Maguire, 1999). Since 1992, snowboard sales have increased by as much as 30 percent (Berner, 1997). Industry s...

as The Volunteers, or more commonly, Vols. People across the region take their college sports seriously; the area code for the Kn...

Cunard likely does need to give more attention to price-oriented advertising, but it can use the advertising of competitors to its...

technology and medicine by improving the efficiency and effectiveness of communication between researchers and professionals world...

in different ways, albeit in similar locations. In evaluating these two retail chains, one should recognize each of the firms stre...

(2000). Indeed, many people who contribute to such charities realize that there will be some moneys going to administration, but b...

have found their margins from intentional trading have been drastically reduced with the lack of need for hedging and the increase...

employee had been employed with the company for 22 years. In 1982, however, the bubble began to burst. The world went into a ser...

various assets and deduct the liabilities to give us a book value. In this paper we will consider the debentures as liabilities as...

considered China, when joining the World Trade Organisation (WTO) declared itself as a developing nation, may be expected. The gro...

more direct access to the holiday providers and flight companies though the internet. The main sector of the travel agents busines...

way to enter the Japanese market (Endo, DATE?). There are many reasons for this (Endo, DATE?). Domestic partner is familiar with l...

while attracting the customer. Promotion, as we mentioned above, is letting the target market know about the product (or service) ...