SEARCH RESULTS

dot.coms are in great part responsible for the changes. These young people shed the suits and adopted street-wise jargon, flauntin...

older teens are close to adulthood, and they can be expected to continue to buy many of the same brands that they bought as teens....

to how a given product relates to the potential consumer. The catchy buzzword -- user-friendly -- must now apply to all segments ...

first step is to conduct a SWOT analysis of the product. 2. SWOT Analysis. A SWOT analysis looks at the strengths weaknesses o...

specific brands while also reinforcing the Mondavi name with all types of retailers and their customers. The primary focus is on ...

also limit the type of marketing that can take place. Marketing for a single organisation may be very difficult, especially where ...

"With an average daily turnover in traditional global foreign exchange instruments of $1.5 trillion in April 1998, up from $1.2 tr...

as a database, these may also be integrated in with other programmes. For example, Excel is easily used with other Microsoft offic...

quickly (Haagen-Dazs, 2002). Haagen-Dazs was sold to The Pillsbury Company in 1983 and the brand has now expanded into nearly 60 ...

Palm became the definitive name in hand-held devices, and until recently, has enjoyed being at the top of the heap of this particu...

fairly strict about dentists advertising as well. Though manufacturers of all types of products can make outrageous claims about ...

In nine pages this paper presents answers to 3 questions regarding consumer and business marketing differences, the Internet as a ...

their status as an instructor in the industry, this may be undertaken with a company of the certification of the relevant professi...

One main product introduced by Rohm and Haas was known as the biocide Kathon886 MW (K886), a liquid that was a primary maintenance...

existing knowledge or memories that they already have regarding the product (Hadjimarcou et al, 1999). They may remember that a pa...

required for the care of feed cattle, it does not possess the marketing knowledge necessary to win over a lukewarm consumer base. ...

such provide a tool that has different value adding characteristics. In defining competitive intelligence there are two facets, ...

develop and respond in a more effective manner to the changing needs of the consumers. This enables Dell to control the entire val...

U.K. and Canada, and the company is aggressively pushing into Asia and Europe (Gibbs 35). The role of formal knowledge in develop...

the latter 1980s and the 1990s, mainly through acquisitions (Podolny and Roberts, 1999). What also helped was liberalization of fo...

products but that has grown to the point where the average Home Depot store has approximately 130,000 square feet and stocks betwe...

the public eye or not. In fact, the way a company is perceived by the public, whether true or not can determine whether it is suc...

or endorsement from a well known personality. The brand awareness will then create a desire to purchase or an image that may be re...

illnesses; but the actual customer will be the medical clinics, doctors or hospitals that would need this technology in diagnosing...

measures to control competition and protect it. Free trade is designed to allow business to grow unfettered and to promote the e...

attempt to narrow the gap between itself and Hewlett-Packard, Xerox purchased the color printing and imaging division of Tektronix...

study are questions in respect to how marketing can be done, the benefits of frugality, and the power of differentiation. Another ...

Recent trends indicate that the Australian wines may have a slight edge in the table wine markets due to their aggressive attentio...

was summarily ignored as customers overwhelmingly chose Jell-O brand snack cups. Jell-O offered a wider variety of choice in that...

topic does tend to support the consumer, although sometimes the consumer has to appeal. For example, in Leipart v. Guardian Indust...