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Essays 31 - 60

Scope Mouthwash; Marketing Case Study

$4 million in marketing including trial samples, coupons and other promotional activities, over a 3 three month period between 199...

Capital Structure of Ohio Casualty Corp

million1 this is made up of $4,336.7 debt and $1,426.4 in equity. This means that 77.3% of the company capital is debt and only 22...

McDonald's Adjusts for Foreign Countries

As McDonald's expanded into more and more foreign markets, they found that they had to change their operational procedures, more s...

Strategy, Leadership and Vision

own sake; vision provides a reason for undertaking time-consuming and often difficult change initiatives. Change Resistance...

Business Proposal for Mobile Oil Change, LLC

It appeals to businesses that have their own fleet mechanics and those that do not. Those businesses that maintain their own flee...

Marketing EMI Music in the Digital Age

that will remain the same, the firm needs to music to sell that is attractive to the market. This is an area where EMI have a prov...

The Impact Of Economic Change On The Capital Markets With Reference To Bull And Bears

but the recovery would be long for those that still had money in the stock market during the crash. It would be 1956 before the sa...

GLOBAL WARMING - THE FACTS AND THE MYTHS

the sea of nutrients that animals need for survival. On land, a global warming trend could impact agriculture; providing too much ...

Responses of the International Community to Climate Change Issues

to issue on climate change, but looks at the entire concept of sustainability, of which climate change is one issue and the develo...

IMPACT OF OIL PRICES ON THE AUTOMOBILE INDUSTRY

One of the culprits of all of this change involved spiking oil prices, which led to an increase in gas prices at the pump. This, i...

Climate Change: Is it Real?

essay is on whether or not climate change is real. This is very important to examine, especially when, as one author notes, "Once ...

ECONOMICS AND CLIMATE CHANGE

one year, could be auctioned, distributed or used in any other way the government would choose - and once given out, could be trad...

DeParle/American Dream

Hauptmann School of Public Affairs defines "public affairs" in terms that underscore the significance of the inter-relationships t...

Climate Change and Weather Forecasting

all energy within the balance is radiative energy, some of it is sensible or latent heat (OK-FIRST, 2004). Generally speaking, th...

Global Warming/Feedbacks

explains why the Arctic ice cap has melted (Gardiner). Ice-albedo Feedback refers to the positive feedback loop that explains wh...

10 Strategies for Adapting to Climate Change

ocean of carbon dioxide within the large credit remains. The equatorial waters are likely to be the most viable for iron fertilis...

Climate: What The Future May Hold

Society, 2004, p. S5). Emission scenarios are a necessary component of future climate predictions because they establish a basis...

Global Warming, Climate Change and War

what experts believe about the relationship between war and changes in the climate caused by global warming. The results of this l...

Climate Change

and meaningful environmental change. The choices of individuals and their application of these choices through constant decision-...

Kolbert: “Field Notes from a Catastrophe”

work appears in the New Yorker; this book started out as a series of pieces she did for the magazine (Hayes, 2006). What gives Kol...

How International Brand Managers Need To Vary Their Marketing Strategies

which means that more positive responses that may be gained in the different areas where there is a strategy that allows for these...

Reallocating Marketing Budgets

found that Internet technology is very often an inexpensive and profitable way to advertise their products and services. Many com...

Climate Change Negotiations and Political Posturing

they assert that "it is absolutely essential to reduce carbon emissions in developing and developed countries to 40% of 1990 level...

Climate Change

and Vranes). This same organization reported that the ice on the Arctic Sea was the lowest ever in 2007 (Nodvin and Vranes). The d...

Coca-Cola and Carbon Emissions

communities" (Mission, vision & values, 2009). The company also notes that there is no longer any real doubt left as to the human ...

The Challenge of Change

Nobel was so upset by these accusations that he changed the entire course of his life, and decided to "serve the cause of peace" (...

Marketing Approaches and the Utilization of the Mass Media

is approached may be undertaken with a marketing originated approached; this has the potential to add value in the way that the pr...

Assessment of GE Netcom

the same economies of scale but they have a lower level of risk, selling to the consumer markets, which has been aided by the acqu...

THE REALITY OF CLIMATE CHANGE AND GLOBAL WARMING: A SCIENTIFIC LITERATURE REVIEW

A scientific literature review about climate change and global warming. There are 10 sources listed in the bibliography of this 8-...

Global Influences in the Liquor Industry in the 21st Century

and vodka, the cross-category acceptance of substitution by consumers is low, as may be expected with a diversified industry (Mint...