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Essays 871 - 900

Planning the Marketing of a New Restaurant in Australia

in well with the current market trends. Opening a restaurant where the differentiation is gained not only with the menu itself, b...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

Dramatic Changes in One District

One school district in a very remote and isolated area needed to change dramatically. They were in crisis. This paper describes ho...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

The Worlds Influence on Latin America

This 5 page paper gives an overview of the changes in Latin American to their economic state. This paper includes how the use of l...

Does the iPad Technology Disrupt?

This 4 page paper gives an overview of how the iPad's technology is changing standards. This paper includes an explanation of how ...

iPad Technology and the Changed it Caused

This 3 page paper gives an overview of how the iPad's technology is changing standards. This paper includes an explanation of how ...

Article Review on Global Marketing

There are many pitfalls with global marketing. One is that words, phases, gestures, humor, and other issues do not translate very ...

Strategic Direction Case

This paper presents a case study about how the owner of a small store planned to make changes and how the changes linked to the vi...

BOTTLE GREEN MARKETING/CASE STUDY ANALYSIS

Answers marketing and marketing communications questions about Bottle Green, a company offering beverages. There are 2 sources lis...

Theories in the 20th and 21st Centuries

Theories regarding management, finance, human resources, and so forth change as time goes by. Organizations have become are more c...

Business Plan for a New Ethnic Restaurant

themselves can be communicated and embodied within the organizational culture. However, it is also an organization where there are...

An Overview of Integrated Marketing Communications

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

How do Changes in an Economy Impact on Businesses?

in two different developed counties economies between 2007 and 2011. The two companies are Nike and McDonalds and the countries th...

Campaign to Increase Sporting Activity for Single Mothers

barriers which prevent them from taking part (Kotler and Keller, 2008). Effectively it needs to make the sport accessible. The cam...

Comparing the Promotional Activities of Timex and Rolex

undertaken in a localised manner. However, although there is the use of the internet it is the printed media and the telev...

Price and Distribution Stratagems of Rolex and Timex

special offers were prices are reduced, with the aim of increasing short term demand. This may be seen on the web site Timex.com, ...

Revenue Assessment and Projected Income Statement for Micro Chip Computer Corporation

one year of improvement this is unlikely to be accurate. Tools such as regression analysis may also be used, this looks at previou...

An Overview of Strategic Change

before a change strategy is devised. A model such as Baloguns Change Kaleidoscope is useful for this, as it maps out the different...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Costco Selling Brides Dresses

keep operating costs low, with the firm in claiming that they are passing the savings on to their customers/members. This creates ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Marketing for Nurse Practitioners

place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...

Cohabitatiin Divorce First Marriage Age

college degrees. There are between 300,000 and 400,000 same-sex unmarried couples sharing a home. Their data are different. For ...

Change Readiness With Examples

in the organisation [sic], transition is in the mind of people" transition is far more difficult but change will not happen withou...