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Essays 181 - 210

Advertising and Marketing in Health Care

care, however, is relatively new. When other industries were revamping their marketing strategies, the health care industry maint...

Advertising and Deception

In five pages recent cases involving deceptive advertising are considered in a discussion of unethical and deceptive advertising d...

An Examination of Automobile Advertising

The evolution of automobile advertising is considered in this paper consisting of five pages and refers to Renault and BMW Europea...

Professional Services Advertising and Marketing

In fifteen pages this paper considers research, mistakes, communications and marketing strategies regarding the advertising and ma...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Advertising and its Impact

In five pages this paper discusses how advertising is less about product marketing than it is about making a psychosocial impact. ...

Gender Roles and Advertising

In five pages this paper considers how advertising's use of stereotypes has contributed to the negative formation of gender attitu...

Consumer Culture Creation and the Impact of the Advertising Industry

In 5 pages this paper discusses how a consumer culture is created by the advertising industry in a consideration of the human natu...

Advertising and Creativity

impossible is now easy to achieve. Creativity, and changes in creative forces, is important to be recognized and understood. It i...

Controversies Associated with Advertising's Role

Advertising's role in making or breaking a business is the focus of this paper consisting of six pages. Six sources are cited in ...

Hypothetical 2000 Advertising and Marketing Plan for Budweiser

In fourteen pages a hypothetical Anheuser Busch marketing and advertising campaign is presented in terms of company challenges, an...

Nokia and Advertising Communications

In this paper consisting of six pages the Nokia advertising strategy as it relates to the mobile telephone market is compared with...

Mass Media's Impact on Advertising

This paper examines the ways in which mass media effects advertising. This nine page paper has six sources listed in the bibliogr...

Mass Media and Its Influence

explore the immense power that the mass media holds over the publics opinions and views and examine its ability to shape and influ...

Marketing Budget at Nike, Inc.

2009). The company generally allocates about 12 percent of its revenues towards marketing and advertising (Wikinvest, 2009). In ...

NIKE AND IMPACT ON SPORTS ADVERTISING AND APPAREL

is on the board of directors) founded NIKE in the early 1980s with Bill Bowerman, when they started selling a different kind of ru...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

McDonald's And Obesity

the company with violating the Consumer Protection Act when their ads focused on the toys that came with the Happy Meal (Burke 200...

Self-Esteem and the Impact of Advertising

In a paper of eight pages, the writer looks at advertising and its impact on women's self-esteem. The view that advertisers target...

The Development of Male Stereotypes in Advertising

specific group, therefore, gender stereotyping is dividing the population into genders and then developing stereotypes based in th...

Psychological Advertising: Offensive Content and the Impact on Self-Esteem

self to ideal image in ads F. Offensive stereotyped images of gender in foreign publications G. Differences in male and female re...

A Proposal to Examine How The Effectiveness of Advertising May be Improved

with the quote "Half the money I spend on advertising is wasted; the trouble is I dont know which half". This indicated the proble...

Adults and the Controversy Surrounding Video Games

This paper argues that both adults and children can be negatively impacted by violent video games. The medial plays a dual role i...

The Influences of Advertising on the Behavior and Values of Children; A Research Proposal

advertising is not have any significant impact on children and the way they perceive brand, as such it does not have any impact o...

Gender Stereotyping in Advertising

markets effectively" and, also, advertisers may have limited their opportunities for increasing the effectiveness of their ads by ...

BUSINESS, SOCIETY AND GOVERNMENT AS A SINGLE SYSTEM

in and around Coyote Valley were mixed about the new campus (nicknamed "Cisco City"). The San Jose Chamber of Commerce, an organiz...

Advertising and What it Means to Society

In seven pages this report examines the American social impact of advertising messages. Twelve sources are cited in the bibliogra...

An Analysis of Coffee's Popularity

In a paper consisting of 5 pages the methods of advertising campaigns and marketing strategies and their impact upon public's perc...

Greek Mythology and the Product Name Apollo

with recognizable characteristics often brings a product line into closer view for the average consumer within the demographic sco...

Smoking and Cigarette Facts

In five pages this paper discusses cigarettes and the effects of smoking in a consideration of prevention, effective advertising, ...