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is a quite conservative goal and may be one that we surpass merely by default after launching the most basic of marketing initiati...

The appeal may have many followers in categories C1 as well as more affluent classes of B and A, as younger individuals may be in ...

the Phil Collins special edition and the James Bond special addition will attract fans of these to areas in addition to the usual ...

consumer fitness products are sold through retail outlets, and it sells its Nautilus, Schwinn, and StairMaster commercial lines di...

when on holiday, such as the to Louvre in Paris, or may visit mainstream exhibitions that receive publicity. They are not well ver...

2002 (General Motors, 2003). Car sales declined by 6 percent and truck sales declined by 8 percent as compared to October 2002 sal...

a result of ARPANET (Maitra, 1982). The interest in trading electronically was encouraged by announcements of proprietary netwo...

with allergies an other illnesses, many dog owners are beginning to look at feeding their canine companions frozen dog food, rathe...

McPaper: The Inside Story of USA Today, which was written by Peter Prichard. Situation In this section, the student would ...

the last century. Singer had presence in nearly every corner of the world, including some highly remote regions of Africa. ...

offers to find the "perfect" consumer for a particular product or service. Karpinski (2003) explains that doing that is "the Holy ...

is being considered. Furthermore, many of the functions traditionally associated with banks may be fulfilled by other finical inst...

There are different pricing strategies. Looking at a restaurant chain such as Brewers Fair, this is a long established restaurant,...

of separate unconnected events, but an ongoing event that develops and changes and is renewed. There are different stages in rel...

Why Market? Even as far back at his 1992, USA Today Magazine indicated that "colleges today must draw on a dwindling popul...

situation in China as well as the life cycle of the credit card as a product or service. China has been accepted into the World ...

However, the entrance into the market is not as simple as this, with many different influencing factors. Porters Diamond m...

has targeted six Asian markets: China, South Korea, Thailand, India, the Philippines, and Vietnam (Asia Market Research News, 2002...

entering the market. Saudi Arabia is not a democracy and does not have any political parties or elections. The country is ruled b...

Proctor and Gamble pharmaceuticals are a lively division. This is a company where it was once the role of the sales representative...

to make the process and the fact more efficient. The manager of one British port mused in 1991 that his port might be more attrac...

has lost market share without making any changes aside from the package that consumers no longer recognize as being their old and ...

the teas background and uses, but still providing no discounts on it. It is merely one weeks featured tea in each of CTHs stores....

the market" (Heakal, 2002). Fama (n.d.) described market efficiency in 1970, formulating the efficient market hypothesis at that ...

a point services marketers must keep in the forefront of their approaches. In the beginning, advertisers had not yet learne...

were fiercely protected and licensed, but information shared with doctors. The trust levels were enhanced, which in turn created a...

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...