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Essays 601 - 630

Marketing Campaigns and Macro Factors' Effects

they need to be prudent. This is especially true for the service industry. In an environment such as this, marketing needs to cons...

Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

The California Family Rights Act and Economic Issues

places a greater burden on businesses in todays environment than it did in years past before the great downsizing waves that swept...

Organizing a Breakfast Meeting

reaching potential customers, but all the formerly existing ones continue to be available as well. An electronic approach can aug...

A West Midlands Regional Business Study

of this paper, well determine if our branch office will survive as well. STEEPLE ANALYSIS: WEST MIDLANDS In this section,...

Meaningful Marketing by Hall and Stamp

or not the view is valid. Clearly, the viewpoint has validity. Too often consumers are bombarded with advertisements and marketin...

Al Gore Marketing Plan

In eight pages this paper considers the marketing of political candidate Al Gore in a strategic examination that includes the 4Ps,...

Marks and Spencer and Brand Equity Investigation

financial matters and related issues. Amblers research indicates that "on average, boards spend 90 per cent of their time discuss...

Suntory Water Group Expansion Business Plan

In ten pages a proposed Mexico expansion of Suntory Water Group is considered in this business plan that discusses marketing and t...

Slavery Aspects

In five pages such issues that are relevant to slavery such as 1950's Fugitive Slave Act, the Fourteenth Amendment, abolitionism, ...

The Greek Shipping Market

market. Countries where the shipping industry is well established and a culture of shipping exist may have an advantage, but this ...

Home Health Service Provider Business Plan

or may not have a market, home health care is a service that always has a market of some size. The business is a proven one, one ...

Overview of the Fictitious Toyo Tire Company

good position. First, there is the reputation behind the long-term brand name. Second, there are the solid distribution channels...

Analyzing Swatch Watches' Success

sold over ten million of the "technologically advanced" and most importantly, stylish watches throughout the world between 1984 an...

Prehistorica Computers and Case Study Analysis on eBusiness

programmers may have to work and maintain the site on an ongoing basis. It will likely mean buying new hardware and dedicating a s...

Marketing Strategies for the Fitness and Body Building Industry

potential target market (Kotler 429). This is untaken using "memory tests " and "learning tests" (Kotler 430). Another name may be...

2004 Fashion Trends Forecasting

2003). Todays designers must take into account the preferences of consumers, and must provide fashions to meet these needs....

Financial Theory and Corporate Policy

choice will be made between the alternatives (Elton et al, 2002). There may be situations where there is certainty of outcome. Thi...

The Failure of Segway

transportation of people over short distances. This had a range of up to 12 miles, moving at a pace much greater than walking and ...

Starting a Nursery in Jeddah

and tuition for the older children. The plan will require a new building that will be specifically designed for its purpose aimed ...

Bank Comparison Analysis

they be considered rare. Charter One would be unlikely to make any such loan commitment, even if it had the assets available to d...

Strategic Issues of eBay

site. A new company may offer some incentives to get people to try their site but thus far, that has not worked well against eBay....

GM and the Pontiac Aztec Failure

In twelve pages this paper discusses how the subsidiary of General Motors failed in its SUV Pontiac Aztec development and launchin...

MCI and ATandT

In ten pages these telecommunications' competitors are examined in terms of positioning both past and present, financial data, a s...

Golf Clubs' Marketing

In twelve pages this paper examines how golf clubs are marketed in a consideration of major issues and environmental factors. Ele...

Questions on Healthcare Economics

In six pages U.S. healthcare economics are examined by answering student posed questions regarding reforms to Medicaid, antitrust ...

Contents of Speech for Fictitious Candidate Jeff 'W.' McIllwain

In eleven pages prison reform and racism issues are addressed by a fictitious candidate in the year 2011 a year after the stock ma...

Design Company in Cyprus

2007). Corporation tax is the lowest in Europe; a flat rate of 10%, next closest in corporation tax rate of 12.5%. In addit...

Urban Outfitters

2008). Other stores opened in the interim, however. The company established its Free People wholesale division in 1984 and...

DHL - Restructuring

problems in terms of labor supply. There is no shortage of labor. They had some problems with the union a few years ago but those ...