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Essays 61 - 90

COCA-COLA, BEVERAGE KING AND GLOBAL COMPETITOR

Discuss why Coca-Cola will continue its ability to overcome current challenges to dominate the beverage market. There are 10 sourc...

WORKPLACE DISCRIMINATION AND THE CASE AGAINST COCA-COLA CO.

the company in the higher positions and at the higher pay levels (Big Suits, 1999). Those who make it up the corporate ladder, he ...

Financial Comparison of Coca-Cola and PepsiCo

(b) 10,406 11,374 18,038 20,351 Gross profit (c) (a-b) 18,451 20,570 21,436 22,900 Gross profit margin (%) (c/a x 100) 63.94% 64.3...

Managing Large Beverage Firm

This paper discusses several related topics. The first is the difference between leadership and management and includes a report o...

Largest Beverage Company

and happiness, To create value and make a difference" (Coca-Cola Company, Mission, 2009). The companys vision could be expressed a...

Is Coca Cola a Good Investment?

not only market share and reputation that are important, it is the financial performance of the firm, with the need to look at a v...

The Localization of Global Businesses

environment is impacting on the way business takes place. China is seeing repaid economic development takes place, the GDP for the...

Business Analysis of Coca-Cola Co.

ingrained in the culture of America and the world that one would be hard pressed to find someone who has not heard of the soda, le...

Examining the Brand Equity for Coke

The concept of brand equity is discussed. The concept is then used to examine the way brand equity is created by Coca Cola though...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

The Pension Funds of Coca Cola and PepsiCo in 2009 and the Impact of IFRS on Reporting of Pension Funds

a qualified actuary, under IAS 19 this is recommended by not mandated. The calculation of the obligation is calculated in a slight...

COCA-COLA, PEPSI AND THE INTERNET

But both are approaching Internet usage quite differently. Coca-Cola Coca-Cola is the number-one soft-drink company in the ...

Soft-Drink Advertising

positioned itself a part of the consumers daily life. This is expressed in the companys which incorporates three components: "to r...

International Battleground and PepsiCo v. Coca Cola

and offering a variety of discounts on their soft drinks. In the ten years between 1971 and 1980, Pepsis share grew from 21.4 perc...

Ford and Coca Cola Presence In Mexico

headquarters for the purpose of reproducing the Mexican experience in Europe. Marketing and Advertising Strategies...

Chief Executive Officer's Role

In eleven pages this paper examines the CEO's company role in an overview that includes discussion of late Coca Cola CEO Roberto G...

Coca Cola Classic's Marketing

In twenty pages this paper discusses the marketing strategy behind the 1985 decision by Coca Cola to replace its century old secre...

1990s and Marketing of Pepsi and Coke And Pepsi

In five pages the ways in which Pepsi and Coca Cola provide checks and balances of each other in terms of profitability and market...

Diet Coke Marketing Plan

In six pages this paper examines Coca Cola in a consideration of a hypothetical problem involving Diet Coke with a recapturing mar...

Reality and Rhetoric of Values at Coca-Cola

total rewards package includes a number of elements which are above normal minimum, including life insurance and a healthcare sche...

Budgeting, Cost in the Coca-Cola Company

ABC (activity based costing) and EVA (economic value added) concepts have caused changes in the Coca Cola Company's budgeting and ...

Coca Cola Japan and Strategic Marketing

In three pages this paper discusses Coca Cola Japan in the late 1980s and canned tea product strategic marketing and decision maki...

International Websites and Marketing

France (www.pepsi.tm.fr) falls somewhere between the two, with several frames of text included on a page that also includes "Pepsi...

Forbidden, China, and Coca Cola

to do, especially considering the tension between Taiwan and the PRC (BBC.com, 2000). In other words, this seemed to be a case of ...

Advertising's Power

outside of the home to shop for something was very appealing to the consumer. The other big draw was the fact that the average lis...

Managing Human Resources at Coca Cola

external macro effects on an organisation in a business environment (Goett, 1999). His five forces model is designed to show how t...

Corporate Strategy of the Coca Cola Company

only a decade ago. Changes were apparent even then, but few understood the breadth of change that would be taking place. T...

Financial Analysis of Coca Cola

company has been performing well, but has also seen a slow down in growth in recent years. Looking at the revenue over the past fi...

3 Successful American Company Examples

that is doing well and giving back to the community. Microsoft is easily another American success story, as is the older, but stil...

Different Types of International Finance Questions Answered

as in the larger markets it may be necessary to tailor operation or products to the national requirements of each market (Yip, 19...