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Essays 151 - 180

Target's Marketing Audit

2. Environmental Analysis 2.1 Technology The company makes use of technology in numerous ways. The development of the industry s...

The Beverage Industry

the industry is that of carbonated drinks, these include brands such as Coca-Cola, Pepsi and Dr Pepper. With more than 28% of the ...

ICAO Universal Safety Oversight Audit Programme

uniformly (Civil Aviation Administration of China, 2006). This approach did not provide an overall comprehensive picture of safety...

Consumer Shifts and Cola Manufacturers

hot or warm, and soft drinks by definition are nonalcoholic. The other two qualifications, however, no longer apply. Coca-Colas ...

Independent Auditing Committees and Businesses

decades (Kalbers and Fogarty, 1998). It became clear that management was not demonstrating effective and complete accountability r...

Is the Criticism Against Auditors Justified in the Light of Business Collapses such as Enron?

an explanation or the auditors may, in extreme cases, may not feel able to certify that accounts as true and accurate. The...

An Evaluation of Australia's Corporation Law Reform Program

balance the law seems to be fair, there are some stringent requirements which hinder the process of doing business. In evaluating ...

External Auditor and Audit Risk

unqualified opinion being given when a qualified opinion should have been given or a qualified opinion when an unqualified opinion...

Overview of Risk Based Auditing

Selim, 1999). Risk based auditing is therefore an extension to the risk assessment tools and techniques a compnay uses, carried ...

Accounting Board Oversight

The Sarbanes-Oxley Act of 2002 mandates that company management to assess and report the effectiveness of their internal control e...

WorldCom and Rising Auditing Standards

stock prices and other similar situations. When it is determined that an investigation should delve further into the busine...

The Five Assertions of Auditing

be held to. When performing an audit, one can look at each item in the context of the five assertions in order to ensure completio...

Diversity Audit; The Bank of America

orientation differences. This leaves diversity management for those who disabilities as a potential area for improvement, but the ...

Current Events in Auditing Information Technology

(The Institute of Internal Auditors, 2009a). Auditing problems revolving around extensible business reporting terminology will be...

Navistar International Corporation

their 2005 annual reports since the errors of earlier reports were in error and because they had hired a new auditor.6 Meanwhile,...

CONDUCTING A SECURITY AUDIT OF INFORMATIONAL SYSTEMS

in isolation from the organization or its processes (Gasson, 2004). This means that any kind of security audit would have to take ...

The Use of Internal Audits Materials in the External Audit

many changes, in both the frequency and the potential for internal for internal audits to be utilised by external auditors, as wel...

New Coke: Marketing Flop

has its own very distinctive following; while it may be partially entrenched within cultural reasons, the primary one is the level...

Marketing Issues for Banks

way it can help an organization define its marketing capabilities and understand the environment within which it is operating (Min...

Frito Lay's History

In five pages this paper examines Frito Lay's origins from the time of Mr. Doolin and Mr. Lay until the Pepsi Cola merger of 1965 ...

The Industry of Ready to Drink Fruit Drinks Analyzed

In eight pages the RTD industry, its rapid growth and the marketing techniques it employs is compared to the 'cola wars' in this p...

Clinique Marketing Controls Establishment

In six pages Clinique is examined in terms of the need for the establishment of marketing controls and audits ideally semiannually...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Markeint Audit of Apple Computer, Inc.

In twenty pages this research paper audits Apple in terms of headings and subheadings involving marketing systems, organization, f...

Financial Audit Statements and Their Benefits

In eight pages this paper examines the necessity of financial statement auditing for the efficiency of capital markets with variou...

Competitive Market Audit and Analysis of Gatorade in Nigeria

combating dehydration, which was limiting their performance- hence Gator....ade. ...(The marketing phrase,) "Gatorade made the dif...

Marketing Audit Planning

attributed to marketing efforts? * PEST analysis. This is assessment from the perspective of the political, economic, social and ...

Safety Audits, A Reflective Evaluation

and compliance audits. Unfortunately, many companies recognize the issue of risk management and its value after HSE accide...

Example of a Marketing Audit

an objective and scope of the audit (Kotler et al, 1989). In this case, maybe overall sales are down and need to be improved....

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...