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Essays 61 - 90

Communications and Economics

that is involved. Magazines, for example, 96% of marketing professionals think consumers accept magazine advertising, only 60% of...

Deregulation and the Airline Industry

knowledge and huge access to capital, which many run-of-the-mill businesses just dont have. But a competitive industry has...

Industry Leader Vermont Teddy Bear Co.

building a huge industrial complex for which it was later sued for back rent. It also sponsored a NASCAR racing car without trickl...

Computers Need More Than Just Virus Scanning Protection

a five month period. Over 823 new viruses and worms appeared in just the Third Quarter of 2003. The speed at which...

Software Monopoly of the Microsoft Corporation

The business practices of Microsoft are examined in 12 pages in which this paper examines whether or not it has a software industr...

Case Study of Nucor Steel

In nine pages the steel industry is considered in this overview of Nucor's strategies, human capital, and success through maximizi...

Textile Manufacturing and Accurate Measuring of Color

This paper considers the importance of measuring color accurately in the textile manufacturing industry in ten apges....

Transportation Industry and Human Resources

In seven pages this paper examines the impact of global technology upon the transport industry with human resources the primary fo...

COMPETITION IN THE GOLF EQUIPMENT INDUSTRY

study entitled "Competition in the Golf Equipment Industry in 2008" points out that golf has been around for a long time; for cent...

TANGIBLE AND INTELLECTUAL PROPERY RISKS:

pharmaceutical industry is that its extraordinarily research-intensive, especially in the United States (Mossinghoff and Bombelles...

Issues Associated with the Medical Supply Industry

In four pages the medical supply industry is examined in this overview of demographics and other associated factors and issues....

Nineteenth and Twentieth Century Industrialism

In five pages this paper discusses farming sharecroppers and steel industry workers in a consideration of industrialism during thi...

Management Science Journal Articles Reviewed

In seven pages this paper reviews 7 articles on business management as they relate to the insurance industry....

'World Class Startup Ventures' Article Review

In five pages this paper explores the differences between small business entrepreneurship and corporate industries within the cont...

The Application of Product Liability Law; The Case of An Exploding Coffee Pot

of a manufacturer under two or more of the few theoretical approaches, for example they may be liable under negligence, strict lia...

McDonald's and Its Marketing Tactics

chain Burger King would introduce the Big King (Branch & Gunn, 1997). The Big King was a hit and did much better than the Arch Del...

Starbucks Ethics

company that supplies bottled water is one example. It is estimated by 2010 Ethos, a firm which had the finding of safe drinking w...

Marketing a Commodity; Coffee

Ps; product, price, placement and promotion. The first piece that of product. This is not only the commodity itself but the way in...

Starbucks Advertising

market and audience The target market Starbucks is part of the problem. The core target market in the past have been office worke...

Starbucks Case Study

internally and externally within its environment is understood. To analyse the company, at the position it is in the case study, a...

The Application of Human Behavior Concepts at Starbucks

broken down into the smallest components which would acquire the issues give or training. This made the employees cheaper t...

Global Expansion

Best Coffee House executives need to explore the cultures in any region they are considering for expansion. One good source is Hof...

Italy and Nescafé

to work. Market Leaders Strategies Though there are many similarities in the US and Italian...

Hot Coffee, the Stella Liebeck Case, and McDonald's

In five pages this paper examines McDonald's liability in a case involving elderly customer Stella Liebeck who received 3rd degree...

Comprehensive Overview of Starbucks Corporation

In twenty five pages a comprehensive overview of the Starbucks coffee retailer is presented. Eight sources are cited in the bibli...

SWOT Analysis of Starbucks Coffee Corporation

coffee buyer program in which the customer receives a free half-pound of coffee when they have purchased a certain amount. Weakne...

An Examination of Business Ethics

In six pages this research ethics discusses 'good guys' Weyerhauser, Southwest Airlines, and Mary Kay Cosmetics and 'scoundrels' C...

Starbucks Strategies and Risks

level of brand recognition that is associated with the name and the image, and the association with gourmet coffee. The brand is t...

Hypothetical Ethics Business Case

This is an innovative company that has grown fast enough in five years to develop plans to offer and IPO. While their founding loc...

Tort Reform and HBO's Hot Coffee

had to undergo numerous skin grafts and almost died because McDonalds was serving coffee at absurdly high temperatures ("Synopsis,...