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to consider their core competences and develop a way forward looking at these, not only at the past strategies (Stalk et al, 1992)...

The paper presents answers to 2 case studies. The first case study concerns the design of a suitable remuneration package for a ma...

at the target markets, decide which target markets are best suited to their products and design and market with increased understa...

The concept of marketing is more than simply advertising, although advertising is considered, and there is doubt that Tesco are an...

purposes of this example, one might consider Southwest General Hospital in San Antonio, Texas. This facility makes for a good exam...

In five pages a student submitted case study on Dendrite's strategic position is presented in terms of choices regarding U.S. mark...

be somewhat doubtful as to the results they will get with the product, it was decided that television marketing would be important...

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

In fourteen pages this paper discusses the researcher's role in qualitative research in a consideration of subject knowledge, prep...

groups and targeting the customers who would spend the most. The current loyalty scheme may be seen as the latest strategy to incr...

consumers in an effort to more effectively hone their advertising messages to their target audiences. Sites such as Coolsavings.c...

undertaken with the separation of the segments sop as to avoid confusion. To consider how marketing could and should take place we...

The paper is based in a case study provided by the student with a set of questions. The data used in the case study provides the ...

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

poultry industry has been innovating in order to create more demand for its products. The poultry industry has been able to add va...

but the skincare brands owned by the company are not demonstrating an increasing level of sales proportional to the market increas...

The writer hypothesizes that there will be a relationship between income per capita and CO2 emissions which will resemble a Kuznet...

The writer proposes a research method to collect data from airlines to determine if airlines that hedge are more profitable compa...

attracts publicity and will appeal to the market which values these types of activities, 7.5% of the pre tax profits are put to go...

being an organization that is unable to undertake continuous learning, facilitating the required changes in a dynamic environment,...

from the traditional business approach to advertising, wherein advertising functions were viewed as existing apart from "other pro...

personalise the offers which are sent to customers; True personalisation. Gaining loyalty is a difficult process. To this end adve...

contributions of 1% which is increasing the cost of employment for all supermarkets. This can be cross referenced with the economi...

in decision making (Sullivan, 2002). Data visualization can be used to "analyze information in a data warehouse or it can be used...

shifted to dashboard displays, applications such as performance management, and operationally embedded analytics" (Grimes, 2006, p...

course, depends on the specifics of the crime. Some of the types of observations that might be made are expected and others are s...

This would normally suggest that fewer people in California would suffer from conditions brought about by hypertension, such as he...

customers are buying, and what they are buying together, at the same time. Associates speak freely with customers, and the inform...

with an appropriate education" (Douvanis and Husley). As this definition suggests, in general LRE is interpreted to mean general e...

ideas such as communism as well as the religious background of the country. The culture will embody the aspects such as morals, et...