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Essays 1501 - 1530

Ben and Jerry's Ice Cream Marketing

In ten pages this paper examines the marketing approach of Ben and Jerry's in a consideration of its characteristically low operat...

U.S. Largest Advertising Agency DDB Needham Worldwide Communications Group

This marketing case study that examines this influential agency's talents and marketing savvy consists of eleven pages of analysis...

Phillip Morris Marketing Audit

In twelve pages this paper presents a Phillip Morris company marketing audit in an examination that includes such topics of discus...

Volkswagen Marketing Audit

This paper consists of fifteen pages and presents a marketing audit of Volkswagen that includes sales, market share increase objec...

Marketing The Chevrolet Malibu and Cavalier

This paper analyzes various marketing strategies used by General Motors (GM). The author focuses on the marketing behind two Chevr...

College Athlete Recruitment

In five pages this paper examines how collegiate athletes are recruited and the problem associated with this process. Five source...

Brazil and Cosmetics Marketing

In ten pages this paper discusses import and cosmetics markets in a consideration of Brazil as the location for a new line of cosm...

College Admissions Essay Model

my experience. For high school was a step, and college shall be another, but I foresee a longer climb yet. When I am part of a t...

A College Student's Appeal to Stay in School

In a paper consisting of one page a letter appealing to university administration officials to allow a student with a substandard ...

Earning Big Money and College Education

In four pages this paper examines the apparent necessity of acquiring higher education in order to earn a high salary in the workp...

College Campus and Democracy

more probable that the faculty member would only have the best interest of the university in mind and decide admission policies ac...

College Education and Telecommunications

In ten pages this paper discusses how education can be enhanced in the telecommunications industry. Six sources are cited in the ...

Unmarried College Students and Sex V

This paper consists of four pages and discusses sexual behavior as perceived by Generation X. Three sources are cited in the bibl...

Doctrine of in loco parentis on College Campuses

In three pages this research paper considers the problems connected with university campuses' in loco parentis doctrine with the a...

Review of Nursing Journal Article IV

In three pages this paper presents a summary and review of an article that describes how marketing principles are being applied to...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Why College Dormitory Segregation Should Be Allowed

In a paper consisting of seven pages the segregation imposed by Yale University dormitory regulations is considered and supported ...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

College Teaching and IT Uses

In thirty pages this paper examines how information technology has revolutionized higher education in a consideration of how it ha...

American College and University Campuses and the Practice of Illegal Gambling on Sports

that contains a substantial amount of cash and proves the point that in much of todays collegiate sports, it is if you win or lose...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Robert Shiller's Irrational Exuberance

how to best respond (Irrational Exuberance, 2002). During the period between 1994 and 1999, the Dow Jones Industrial Average tri...

Harvard Business School Case Study of Heineken N.V.

occasional use rather than everyday use. This association may be seen as a strength as it is well established. However, it may als...

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Marketing Strategies of Moet et Chandon's Imperial Brut Champagne

In twelve pages the marketing campaigns for Imperial Brut Champagne of Moet et Chandon are discussed with promotion and marketing ...

Radical Marketing by Sam Hill and Glenn Rifkin

term gain, balancing the books, and fearing the worst often do not become successful. Other authors suggest that such failure is d...

Louisvill Slugger Baseball Bats Manufacturers Hillerich and Bradsby

that Hillerich and Bradsby recognized long ago. Important to note, however, is the fact that numerous studies have been conducted...

Advertising According to David Ogilvy

In three pages this paper compares Theodore Levitt's The Marketing Imagination and Art Weinstein's Market Segmentation to David Og...

Magnetic Resonance Imaging and Economics

In fifteen pages this paper examines MRIs in a history that examines its market value, financing, marketing, and business implicat...

Marketing Campaign of Sprint PCS

In eight pages this paper discusses the marketing strategy of Sprint PCS in comparison with its major competitors Vodafone Air Tou...