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Essays 331 - 360

McDonald's and Problems with Marketing

psychological approach, not selling the product, but a perception and image that is associated with the brand. Marketing a brand ...

Libertarianism and Hard Determinism

it will occur; which leads to the Conclusion: "no action is free" (Cahn, 1971, 39). Hard determinism argues that these two premi...

Ethics and Communication 2

subjects in the same e-mail the sender will only have a 50% chance that both e-mails will be dealt with. 4. The e-mail should hav...

Crest Whitening Strips Proposed Advertisement Campaign

to fill the gap in terms of creating a brighter smile. What is interesting to note about toothpaste, however, is that its one of t...

Favelas Housing and the Political, Social, and Economic Situation in Brazil

of these today can be seen as a community effort, the building are not simply corrugated tin and cardboard, but are sound construc...

Criminal Justice in American and the Effective Open System Model

a critical component of todays campus environment; not only has it become necessary to provide this heretofore unwarranted protect...

Sport of Horse Show Jumping Overview

direction. The goal is to jump cleanly over a complicated course within a specific amount of time (Show jumping). This can be over...

People, Business, and the Attraction of Telecommuting

In six pages this paper explores telecommuting or cyber commuting in terms of its broad based appeal. Six sources are cited in th...

'Don't Let a Good Scare Frighten You' Analyzed

and quite sensibly. Concept 2. The "scary" books give young adolescents reading material that is fun and far removed from ...

Jean Jacques Rousseau, Moliere, Romanticism and Rationalism

In eight pages this paper discusses the rationalism of Moliere reflected in Tartuffe and the emotional appeal of Rousseau's romant...

The Evolution of Stoicism

This 5 page paper discusses the philosophical thinking known as Stoicism, and why it appealed to the ancient Romans and Greeks. Th...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Angela Carter's 'The Werewolf' and Edgar Allan Poe's 'Hop Frog'

These two stories are contrasted and compared in seven pages in terms of how the protagonists' emotionally appeal to the reader al...

Joan Aiken's Children's Story The Wolves of Willoughby Chase

so unmanageably cruel to go so far as to sell the girls toys, which marks only the beginning of the unconscionable way in which th...

Arthurian Cycle Theme in Tortilla Flat by John Steinbeck

made in a more jesting manner. The authors personal connection with and interest in the Arthurian cycle is said to have utmost in...

Stock Market Success of Initial Product Price Offerings

In five pages the appeal of IPOs are examined in an analysis of their effectiveness. There is no bibliography included....

Study on Korea's Market Attractiveness

In eight pages this paper examines the appeal of the Korean market for importing computer software. Six sources are cited in the ...

Cultural Attraciton of Non Asian Males to Asian Women

In ten pages the reasons why Asian women have appealed to non Asian men throughout history are considered in terms of cultural sub...

Black Politics and Deracialization

In five pages campaigns of black politicians are examined in terms of the use of deracialization as a political strategy that incr...

A Porsche Advertisement Analysis

In seven pages a Porsche magazine advertisement is analyzed with such criteria used as target audience, message, imagery, sociocul...

Excedrin Advertising 'De Marketing' Analysis

buying behavior of its target market- the ad tells them that it is "okay" to continue purchasing Tylenol so long as they do so onl...

'I Have a Dream' Speech Analyzed III

needs that the I Have a Dream speech appealed to included a need for reassurance of worth and an informal need for roots. More sp...

Global Uses of Media Advertising

In five pages this paper examines the consumer appeal of media advertising with examples from such countries as the U.S., portions...

Success of the ABC News Program Nightline

was still in office. The hostages were released immediately after Ronald Reagan was sworn in for his first term in office. After...

United Airlines' Marketing Audit

In twenty pages this paper presents a marketing audit of United Airlines in a consideration of financial performance, customer dis...

Scotland, China, and Nationalism

In three pages this paper examines nationalist ideology, its diverse appeal, and its nonviolent manifestations in China and Scotla...

Global Consumerism

In five pages business approaches to global consumerism are discussed with various arguments from both sides offered along with ma...

Cultural Impacts of the 1967 Film Bonnie and Clyde

lessons of life the Great Depression had imposed upon my Father, but this was a new twist to a very tired story. The impact of the...

Dragons

French as well as Middle English, and the Latin, dracon. The creature has many shapes, reptilian or monstrous, and may or may not...

Broadcaster Dave Garroway

In six pages the professional life of the first host of NBC's Today show is chronicled in a discussion of Garroway's popular appea...