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Essays 1141 - 1170

Cosmetics Marketing Case Study

the United States. In Canada, most manufacturers that use fragrances and scented products belong to national associations that est...

Schering Plough Analysis

This pharmaceutical company is examined in ten pages in terms of the company itself, its subdivisons, consumer expectations, and a...

Assessing the Market With a Demand Curve's Positive Slope

consumer demand for Pepsi Cola would rise due to what is called in the economic sector the "substitution effect" (Dyer, 2000; http...

Australia Banking and Competition

In a report consisting of five pages Oyster Bay, NSW's Geoffrey Warrener's letter to the editor is featured in a consideration of ...

Consumer Decision Making and the Influence of Spouses

to buy an extra dress or something to spruce up the house. Today, things have changed in that the man is not necessarily the prima...

Gateway Inc. and the Application of Sales Management Principles

A few years ago, Gateway introduced "Gateway Country" showrooms where consumers can see and use different products. The objective ...

Mortgage Marketing Campaign and its Development

In ten pages this paper examines how to develop a marketing campaign for a mortgage lending company with target market, values, an...

Three Books on Marketing Compared and Contrasted

and goes right to the heart of the matter. He asserts that advertising (todays author would probably say "marketing") is not "ente...

Overview of Consumer Culture

Consumer culture is the focus of this overview of eight pages that examines it from the theoretical perspectives of Veblen Thorste...

Overview of Dietary Supplement Ephedrine: Dietary Supplement or Dangerous Drug

In five pages ephedrine is examined in terms of its legitimacy as a dietary supplement and considers the Food and Drug Administrat...

Music and Marketing

In six pages this paper examines the United Kingdom market in a consideration of music advertising, marketing, and how promotions ...

Cima Mountaineering Hiking Boots Marketing Decisions

to mountaineers (five percent) and serious hikers (17 percent). Based on Cimas portion of $18.7 million, Cimas share of the overa...

Economics

In eight pages questions pertaining to economics are examined and include the market economy and externalities, free global trade,...

U.S. Marketing of the British Land Rover

In eleven pages Harvard Case 9 596 036 on United States' market entry of the British Land Rover and gaining a desirable market lev...

France's Economic Indicators

In five pages France's economic indicators of January to May of 2000 are examined. Four sources are cited in the bibliography and...

Business Information Systems, Control, and Security

In ten pages this paper discusses the Singapore Electronic Hotbed Program in an ecommerce overview that examines electronic commer...

Are Mega Mergers Beneficial or Detrimental?

the diminished connections that they have with the communities that they serve. One such expert is Wall Street financier George So...

Gymboree, France and Business

In nineteen pages the proposed Gymboree entry into France's children's clothing market is assessed with the conclusion that it sho...

Internet Provider Marketing

In fifteen pages this paper examines how to market the recently merged Erol and Mindspring to effectively compete with the likes o...

Top2Bottom Snowboards Case Study 1

a variety of networking capabilities. Those like Blade who have established a sense of innovation within the framework of their i...

Overview of GNP

In five pages the Gross National Product is examined in a consideration of various components such as total spending by consumers,...

Strategies of Global Branding

In seven pages this paper discusses various types of global branding strategies including tailored marketing and the blanket singl...

Yahoo! Shopping Store Effectiveness

In 5 pages this paper examines electronic commerce effectiveness in the consumer and merchant attractiveness assessment of Yahoo! ...

Roc Ola Electronics' Marketing Plan

In five pages this Roc Ola Electronics' marketing plan includes problems statement and justification, market action alternatives a...

Milk and a Marketing Plan

In five pages this paper examines the problem of marketing milk in a plan that includes the problem itself, its justification, mar...

Chiropractic Services Marketing Plan

In five pages this paper examines a new chiropractor's marketing plan in a consideration of advertising strategies, competition, m...

Creating a Brazilian Market for America Online

In a paper that contains five pages the ways in which AOL can enter the market in Brazil are examined in terms of developing a str...

Home PC Consumer Considerations

This paper considers home personal computer consumer purchasing decisions on three pages. Two sources are cited in the bibliograp...

Marketing Strategies and The Concrete Industry

This paper examines marketing strategies such as Focus Groups and Internet marketing as they pertain to the concrete industry. Th...

Property Sector and Market Forces

In five pages this paper presents short essay regarding property market issues and the impact of market forces including redevelop...