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Essays 1591 - 1620

India and China - Tapping into Foreign Markets

In a paper of three pages, the writer looks at marketing in foreign countries. Cultural norms of India and China are examined for ...

Making Better Decision than Joe Schmoe

Joe Schmoe was a marketing manager for Clipboard Tablet Co. His decisions for three hand held computer ranges between 2012 and 10...

How to Tell Your Boss About Defects

year. The big Firestone tire scandal eventually killed 271 people. The company knew there was a problem in 1998 and did nothing ab...

Economic Theory in News Articles

offshore companies (Klie, 2012, p15). The legislation proposes measures to deter companies from pursuing offshoring arrangements b...

Nestle - A Case Study in International Marketing

business paradigm wherein overseas expansion is necessary simply to remain competitive for many companies, rather than being reser...

A Marketing Campaign to Encourage responsible Water Usage

a message that will be impact on the values and help to create a new generation of more water conscious citizens. The image of the...

Preparation for a Study on the Important of Marketing and the Marketing Mix Elements

rather than predominantly reactive to market forces influencing prices (Dognais, 2010). Marketing in terms of promotion and abil...

IMC for the iPad

and billboards. 1. Introduction Apple have developed a new product; an iPad. This is a new concept in terms of computing, a tabl...

Recommendations for a Spa - Services and Marketing Improvement

provided impacts on this, but other influences will include the vision of the firm and the values that they project (Higginson, 20...

Improving Telemarketing Pratices

customers such a demographic data as well as purchase history to assess which product(s) they may be most likely to purchase (Fang...

Marketing for Nurse Practitioners

place to be bought by customers" (Ehmke, Fulton, & Lusk, 2012). Marketing ones abilities in the right networks is essential for an...

Motorcycle Riders are Older

action in their lives. There are now more people over the age of 65 than ever before and they are becoming engaged in activities t...

Bringing the iPhone and the iPad to the Chinese Market

with the products, but with the association with a lifestyle brand, changes may need to continue to embrace this differentiation. ...

Comparison of Internet and Traditional Shopping

become commonplace. This has increased convenience for the consumer, but has also resulted in many smaller grocery and specialist ...

Proposed Marketing Strategy for a New Retro Sporting Apparel Firm

utilised for leisure wear and used as a fashion item. The firm will obtain the retro sportswear from a number of sources, includ...

Largest Chip Maker in the World

in the world. Intels mission has always been to advance semiconductor chips. Their mission for this decade it to "create and expa...

Market Issues

off potential competition (Nellis and Parker, 2006). This provides some protection for new entrants, and it may be argued is likel...

Mainstream Marketing using You Tube and Mobile Devices

desires (Kotler and Keller, 2008). The aspect of targeting means that it is possible for firms to target different markets as the ...

Challenges for Online Merchants

E-commerce has grown exponentially over the last several years but many consumers are still fearful of using this mode of shopping...

Consumer Loan Costs and Variable Rate Mortgages

The paper looks at issues associated with consumer finance. The first section looks at the cost of loans, including interest rates...

GE and Change

Thomas Edison founded General Electric (GE) in 1878 in Menlo Park, New Jersey. He subsequently merged his company with another. Me...

Bernard Madoff Effects People's View of Markets

This 3 page paper gives an overview of the role risk plays within financial markets. This paper includes the case of Bernard Madof...

Macroeconomic Issues

Three answers are supplied for questions asked by the student. The first answer explains how the economy is affected by the finan...

The Largest Retail Store and OB

Wal-Mart is the largest retailer in the world. It is criticized in the United States for low wages, lack of health and welfare ben...

Annotated Bibliography Two Articles

This essay consists of an annotated bibliography of two journal articles in the marketing arena. Included are overview, purpose, m...

IMC Concepts

The concept of integrated marketing communication (IMC) has been around since the late 1980s and more so in the early 1990s. Even ...

iPhone and Android Companies

The smart phone market is the primary one in which Apple and Google compete directly. Google gives its Android away while Apple ch...

Consumer Cooperation for Rate Increase: BC Hydro

This 3 page paper gives an overview of the company BC Hydro. This paper includes a discussion of the campaign by BC Hydro to convi...

Perspectives on Technology in the 21st Century

In a paper of five pages, the writer looks at technological perspectives. The media, consumers, and community are all analyzed for...

Formation of a Marketing Strategy for a New Travel Product

The paper is the start of the formulation process to develop a marketing strategy for a new travel product. The product, aimed at...