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Essays 211 - 240

Single Young Adults and Consumer Behavior

In six pages consumers under the age of twenty five are considered in terms of their characteristics and their unpredictability fr...

Ireland's Economic Changes and its Retail Sector Impact

In twenty five pages Ireland's recent economic changes and the impact they have had on its retail sector are examined in terms of ...

Consumers in Latin America

In seven pages this paper examines Latin American consumer buying habits in a consideration of research models and consumer focuse...

Advantix® and Marketing by Eastman Kodak

In sixteen pages this consumer imaging technology by Kodak is evaluated in terms of performance, PEST and SWOT analyses, and marke...

Marketing Theory Basics

In six pages a discussion of some basic marketing theories include brand, pricing, packaging, distribution, promotion, and consume...

Behavior of Consumers and Music's Impact

In eight pages this paper examines how retail environment and the choice of products are influenced by music and how this impacts ...

The Art of Consumer Capitalism in Advertising

In a paper that consists of five pages the art form of slick consumer capitalist advertising is disccused as are the ways in which...

Paperboard Exporting to China Business Proposal

mind protection of manufactured products from the point of manufacture to their final outlet destinations. While it certainly pro...

Art Weinstein's Market Segmentation

In three pages this paper compares Market Segmentation by Art Weinstein with Theodore Levitt's The Marketing Imagination and David...

Disney World and Consumer Behavior

In eight pages Disney World customers are considered in an analysis of consumer behavior that includes recent corporate developmen...

Consumer Market Supply and Demand

In five pages this British beef market case study discusses changes in supply and demand from an economics perspective. One sourc...

Comparative Advantage of Dell Computer

In six pages the personal computer industry and its changes are examined in the responses of corporate giants, Gateway, Compaq, an...

Evolution of Internet Marketing

or services. Throwing advertisements at every place a space exists no longer is seen to be the path of the wise....

The Decision Making Process of Apple iPod Purchasers

described as a premium brand, where quality accompanied price, with a strong image and personality embracing style and innovation....

Research Proposal to Examine Buyer Behavior for Internet Purchases

The writer presents a research proposal to examine and explore the way consumers making purchases on the Internet makes the decisi...

Transportation As an Acquisition Cost Impacting on Demand

The writer explains how and why costs of transportation will impact on the demand levels of demand justice the team within consume...

"Napster 2.0: The Cat Is Back"

in protest over threatened royalty rate increases (Munarriz, 2008). * Download sites operate "on razor-thin margins, with bandwidt...

SERENITY'S 2SIMPLE SOAP - A MARKETING STRATEGY

The 2Simple Soap is in the introductory stage - in other words, its just coming onto the market, its a new product...

Consumption Choices

are cheaper. These effects may be seen even if there is not a drop in disposable income, but there is an expectation that there wi...

Pharmaceutical Companies and the Trend of Online Marketing

the new advertising venues. This trend has been reflected in pharmaceutical companies as well, for whom online advertising has bee...

The Use of Psychology in the Development and Use of Brands

positive impression of the product and help to stimulate demand. In order to assess this the first stage is to consider how and wh...

The Indian Consumer Automotive Market

connected, and with the population estimated to be 1,156,897,7661, growing at an estimated 1.407% per annum the country is the sec...

Do Consumer Desires Differ Across Different Markets

lower basic order needs have to be satisfied before higher order needs can be pursued. The basic needs start with physiological n...

Consumer Goods and Social Values

basic and fundamental article of clothing; it is likely that all but a few individuals in Western society own at least one shirt. ...

APPLE PRODUCTS/MARKETING SCENE

I remember when the iPad was first launched in 2010. Critics sneered that it was little more than an iPhone hopped up on steroids ...

Concepts Linked to Service Delivery

of pure tangible goods; these are companies offering goods such as soap powder, so the service concept may be considered as applyi...

Assessing Tactics for Wal-Mart Money Center Marketing Campaign

other media forms acting as a reminder and reinforcement (Kotler and Keller, 2008). There is also the potential of localizing this...

Potential Impact of Macro Environmental Factors on Starbucks

as a direct result of the economic changes may have a low level of confidence which will impact on their spending and increase the...

Consumers Buying and Decision Making Processes in the Fashion Industry

used. Probability sampling is a more random sampling style; the basis of this is that the selection of each respondent is a matter...

10 Drivers for the Development of Manufacturing Industries in Small Economies

level of income available in an economy to make the purchases it will also increase the pressure on government spending on the wel...