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Essays 391 - 420

CONDUCTING A MARKETING AUDIT

the marketing audit in general terms. Well also provide an example of how an entity goes about performing an audit. As men...

Assessing HSBC's Marketing

What changes have occurred and how might those changes be attributed to marketing efforts? * PEST analysis. This is assessment fr...

Conceptual Marketing Models

In eleven pages this paper examines marketing audit, processes of consumer decision making, product life concept, and GE matrix co...

Risk Assessment of an Airline

6 gallons of fuel per mile travelled (Boeing, 2009). The current average price of a barrel of fuel is $62.2, and there are 42 US g...

Hershey's; Strategic Analysis

firm has not diversified into some non confectionary food areas and the firm sells its goods in 90 countries (Hersheys, 2009). How...

HEWLETT-PACKARD: A STRATEGIC AUDIT

service unit - and that offers business process outsourcing, development of applications, systems integration, networking and so o...

Singapore Airlines; Marketing Audit and Plan

areas where in double digits. The marketing plan is to increase revnue and passenger numbers flying from the US to Singapore. The ...

Article Critique

and to correlate the wealthy reports into a single source, with the idea that a correlated paper may bring together different idea...

Computer Security Issues

types, event-oriented logs and keystroke logs (Audit trails). Event logs, as the name implies, record system events, while keystro...

Assessment Measures in a Project Audit

be an assessment of the projects performance in terms of budget compliance. Budgets are never 100% accurate, there maybe changes i...

Diversity at Cingular

will have a positive impact on employee perceptions, and as such improve morale as well as diversity management. 1. Introduction...

Environmental Risk Management

Environmental risk management is becoming in recent important within a commercial environment. This 14 page paper looks at a numbe...

Testing Inventory and Cash Process in an Audit

a secure location, but observations may indicate this is not always the case. In addition to this observation, such as the scannin...

The Organizational Structure of the Accountancy Firm

is focused on those who have the knowledge as well as the ability to bring in and retain clients. Internally there is a rather com...

Human Resource Management Aspects

as the time take to grill a burger and to dress a bun, as well as standards regarding quality. This is a simple example, but demon...

Are Marketing Plans and Audits Really Needed?

it is undertaken and its importance in a changing environment that is to be assessed. 2. Marketing The aim of marketing ad the ...

Self-Assessment Management

and treatment programmes Qualifications: * Form 5 Graduate * City & Guilds Level 2 Diploma in Beauty Therapy Experience : * On-th...

Revenue in Ottawa City Accounts 2005 - 2009

originating. We have a net tax revenue on the revenue statement of 1,286,044, however the taxation received is actually greater th...

IT Auditing and Internal Controls: Personal Experiences

it is secure, and companies that fail to secure vital information are at risk for a data breach. Studies show that data breaches a...

HEWLETT-PACKARD: AN AUDIT

There are also software products that include enterprise IT management, information management, business intelligence and communic...

Auditing Inventory and Accounts Payable

The writer discusses the potential ways that auditor may prepare and undertake auditing procedures for a supermarket. The approach...

Financial Questions - the Four Accounting Statements and Use of Accounting Information

company in terms of the level of equity belonging to the shareholders (Elliott and Elliott, 2008). The statement of retained ear...

Auditor Ethics in the Case of ZZZZ Best

auditor can avoid temptations and the possibility of litigation. In the case of Ernst and Whinney, it is said that ZZZZ Best repre...

MEMO FOR SAS 112 - TO AUDITORS

take responsibility for their own mistakes and potential misstatements. Its understood here that not every company is an Enron or ...

Application of Auditing Techniques of Information Systems

of the details of transactions as well as balances ("Is Auditing," 2004). CAATs may also produce a large range of audit evidence ...

Siemens AG Marketing Audit

The company and its subsidiaries employ 417,000 people in 192 countries (Cella, 2004). Ten of the companies worldwide businesses, ...

Auditing Problems and Solutions

done to detect fraud (Calderon & Green, 1994)? It is obvious that there is no simple answer or the problem would not persist; one...

Auditing, Accounting, and the Effects of Technology

Technology, plus the growth of international business, have had a huge impact on this industry, and in this paper, well examine ho...

Marketing Audit Design

customer is satisfied and sees value in the product or service that the organization offers. The "product" arm of the marketing m...

Impact of Audits on Accident Rates in Hong Kong/A Research Proposal

for all industries the rate is only 17.7 accidents per 1,000 workers (LegCo Panel on Manpower, 2004). The improvement should not...