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Essays 1201 - 1230

Promoting a Supermarket - the Design of an Integrated Marketing Communication Approach

(2002) give examples of the different marketing tools which may be incorporated into an integrated marketing campaign, such as the...

Operational Designs for E-commerce

establishing an in-house division that is integrated with traditional operations; spin-off company that is autonomous and a stand-...

NPV and Cost of Capital Questions

there is to be a salvage value at the end of the project, this should be included as cash flow that is received in the last year, ...

WALMART STORES INC. AND ORGANIZATIONAL THEORIES

while the Latin American arm is known as Wal-Mart de Mexico, or Walmex (Biesada, 2011). Physically, the organization has been reor...

Penney's Management Beginning and Now

This essay discusses the department store, J.C. Penney. The essay provides a brief overview of the founder and the founding of the...

Largest Home Improvement Store

This essay offers a competitive analysis of the largest home improvement store in the world and the second largest in the U.S. Hom...

The Supreme Court by Jeffrey Toobin

This essay describes three Supreme Court cases, Bowers v. Hardwick, Lawrence v. Texas, and Bush v. Gore, which are described by To...

Wal-Mart's use of Warehouses

Wal-Mart sells physical goods, but also provides services to complement the sales. The first part of the paper looks at the way W...

Biggest Hacking in U.S. History

Just before Thanksgiving 2013, malware was installed on Target's security and payments system that was designed to capture all the...

Case Study Colleges Cut Budgets

This essay focuses on a case study entitled, "The new normal: Senior student affairs officers speak out about budget cutting." The...

Case Study Concerning Children Witnesses

This 3 page paper gives an explanation of the Maryland v. Craig Supreme Court case by answering questions. This paper includes an ...

Largest Retail Store in the World

Wal-Mart is the largest retail store in the world. It is a complex organization with numerous divisions and even more departments....

Implmenting VMI in Indian Company

Rajat Mehra's company is a bottler for Coca-Cola and five other beverages. Their customers represent a range of semi-literacy in f...

Telecom Company Offers New Product

It has become essential for organizations to have a place to store and backup their data, which is increasing exponentially. Compa...

Supervisors Taking Credit

The ethical case presented and discussed in this paper is not an uncommon one. Many people have had this very same thing happened ...

Federated Department Stores Bankruptcy

In five pages the ways in which Federated Department Stores might have been able to avoid filing for Chapter 11 bankruptcy in 1989...

Case Study of McDonald's

In eight pages a company case study of McDonald's includes financial performance, marketing mix, strengths and weaknesses, and glo...

Merchandising Flaws, Time Management Tips for 7-11

provided for a portion of the startup investment. The company contributes to site selection, planning and business registration e...

J.L. Hudson Department Store Building in Detroit

In five pages the building that once housed the important J.L. Hudson's Department Store is examined in terms of its shopping sign...

Tax Laws Governing Reorganizing a Corporation

One of the most important considerations for a company undergoing reorganization is what the tax laws say. This paper examines som...

Toys 'R' Us' Marketing Techniques

the companys business."8 Plans included: a major redesign for the existing toy stores; buying the companys largest competitor in...

Retail Stores and the Impacts of Foreground and Background Music

In two pages this essay considers and article that denotes the subliminal distinctions of foreground and background music playing ...

Quality Control Problems at Macy's

In seven pages this research paper considers the decline of customer service offered by the American department store R.H. Macy's....

'Mom and Pop' Grocery Store Business Plan

In ten pages the start up issues of opening a 'mom and pop' type of grocery and produce store are considered in a business plan th...

Petroleum Convenience Store Marketing Tutorial

In fifteen pages this tutorial considers how to market a service such as a petroleum convenience store with a discussion of market...

Manhattan Men's Clothing Store Business Plan

In ten pages a new men's clothing store in New York City is examined through a sample business plan that includes company informat...

Past, Present, and Future TV Technology

much like we view teleconferencing equipment today, as a tool for sharing graphics and technical information between remote locati...

Memory's Precategorical and Categorical Distinctions

McNamara, 1996). Healy and McNamara outline the modal model of memory which was developed by James in 1890, but which was asserte...

Attention and Familiarity Journal Article Reviewed

In four pages this paper discusses object familiarity stored memory as discussed in a journal article determination that also cons...

Illusion and Conflict in Paul's Case by Willa Cather

In five pages this paper examines illusion and conflict in a thematic analysis of Paul's Case by Willa Cather....