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Sports Marketing

can be drawn from the information provided. The trouble lies in making sports marketing integration work. Many powerful forces o...

Sports Coaches and the Impact of Using Tobacco

34(9): 42. A surprising look at the number of runners that continue to smoke in spite of the fact they are competitive runners an...

Legal Role of an Agent in Professional Sports

side in either the non-union or the union workplace. For example, even unorganized workers have the right to engage in unified act...

Soccer and Sports Psychological Motivation

will ensure proper motivation in young athletes. Researchers in sport psychology consider motivation "to be one of the most comple...

Team Sports and Cohesion Importance

individuals (Matheson et al, 1997). The evidence of high levels of cohesion in successful sporting teams is widely acknowledged (...

Sponsorships and Special Events

these days are finding themselves in competition with other organizations for sponsorship dollars (Allen, 2002). Non-profits and f...

Sports Psychologist's Role

ability yet still allow them to enjoy their participation of the sports. The methods utilized by the sports psychologist ...

TV Viewer Types Types Of Television Viewers: Home Shopping Addicts, Diehard Sports Fans And Public Television Loyalists

available around the clock due to the technological advancements television has bestowed, shoppers are not only able but they are ...

Sports Origin and Theories

recreational sports such as cycling. The author notes that the influx of the sport paralleled and reinforced the embrace of values...

Social Responsibility, Ethics, Sports, and Philosophy

of medicine, law, and theology has been expanded tremendously, however. Now there are professionals in practically every field an...

Professional Sporting Venues and Public Funds

is a mark of prestige throughout the country and, in many cases it is. Think of Salt Lake City, Utah. It is famous for the Great S...

The Strategy of Marketing at Sporting Events

They advertise heavily-or even once which could cost a great deal-and sometimes they lose. Other times, companies become household...

Golf and Its Benefits to Health

The connection between body and mind is unmistakable, particularly in relation to the positive benefits of golf. As advantageous ...

Sports of the Future

peers around them that can serve as motivation. Whether or not teammates get along is evident as soon as the ball is set into pla...

Injury Control Strategies

Kellermann rerported that "Injuries result in more than 142,000 deaths in the United States each year and permanently disable anot...

Racial Factors Within the Context of Sports

a high school junior who made jaws drop when he played; his skill was exemplary but he is white (Cray, 1998). In fact, he would be...

Women's Professional Football Team Business Proposal

the 2001 season (Bickelhaupt, 2000). It is difficult to keep up with the number of teams because more seem to be added each month...

Contemporary British Sports and Feminist Theory

This inequality is based upon the perception that they are the weaker gender. Feminist theory is an attempt to break through esta...

Sports and Drugs

we may wish to consider, for instance, if the testing of an athlete may be seen as ethical, and why bother with the testing anyway...

Sports Related Products and Marketing Research

both ask customers what they want and then make efforts to supply those needs. Several have found that ignoring customers changin...

Father and Son Bonding Through Sports

wolfed down all winter had turned into spring steel" (Sanders 34). While there is bonding between father and son, there is also a...

Management and Sports Marketing

inconsistent environment (University of Louisville, nd). 2. Fan Identification Despite the importance of having a strong fan b...

Cross Promotional Advertising Between Sports Brands and Consumer Products

advertising is the art form of consumer capitalism. In analyzing the kinds of ideas, values and ethics contemporary advertising a...

Australia, Alcohol Consumption and the Impact of Combining Advertising and Sports

"total years of life lost to disability (YLD), with depression accounting for 8% of the total YLD" (Mathers, et al., 2001; p. 1076...

Fathers, Sons, and the Bonding Created by Sports

able to go along on a fishing or bike trip then Dad doesnt have to miss family time to pursue his hobby, and the child learns inva...

U.S. Race Relations and Sports

his firm resolution until his lifes end (Faulkner, 1995). The turning point in Robinsons life was when his mother uprooted him an...

Pro Soccer from a Financial Perspective

(Wagman). This particular lawsuit has demonstrated how the ever increasing costs of running a soccer team - including the ...

Los Angeles Lakers' Basketball Star Kobe Bryant

bristles at accusations that he played selfishly last season, saying he wanted to help the team but was too young to know how" (pp...

Comparing the Sporting Policies of John Major and Margaret Thatcher

to a stagnation of policies, and that change was inevitable. However, during this time there were two different leaders; Margaret ...

Racism and Sports

story interesting is that the United States all but used him to prove to Adolf Hitler that African Americans could beat Germans, a...