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Essays 511 - 540

Managing a Company's Branding

The writer discusses the importance of correct brand management by the company and the customer sales representative. If the compa...

Analysis of Apple and their Performance in 2008

and style, and by third quarter of 2008 the company was shipping record levels of iPod players, more than 11 million was shipped w...

Is BP Amoco Ethical?

(Stonehill and Dullum, 1990; 34). When looking at BP the general approach as well as specific issues needs to be considered and lo...

The Potential Value of the Yahoo and Microsoft Merger

Tait, 2010). However, globally it is estimated at only 67% (Tennent, 2009). Therefore, it was deemed suitable that a merger was a...

Assessing Genesis Research and Development Corporation

country with in the South Pacific region. This is especially true for firms such as Genesis who have a core strategy of strategic ...

Examination of Genesis Research and Development Corporation

this reliance on trade in international environment when it introduced a moratorium on the release of genetically modified crops 1...

The Development of a Paperless Society

http://www.kofax.com/learning/casestudies/ascent_vrs_case_jcbradford.asp), this is for the most part an original scenario. J.C. Br...

Doing Business in Ethiopia for an American Company

In many cases it is not only the firm that benefits economically but also the African people themselves. Many regions of Africa w...

TradeCard B2B eCommerce Case Study

means of getting traders and trade services providers to sign on and become YradeCard members? How could TradeCard change the mind...

A SWOT Analysis and Case Study of Eli Lilly and Co.

"laid the foundation for the Lilly tradition" of concentrating first on the quality of existing products and only then expanding t...

Analyzing ImClone Systems

The drug that ImClone hopes to hang its hat on is Erbitux, which was developed to target and block Epidermal Growth Factor Recepto...

Process of Entrepreneurship

(Streeter, 2002).There needs to be an examination of the market. To see if this is one that the idea may fit into commercially. C...

DuoLine Marketing Plan

In five pages this fictitious 2 fragrance atomizer company is considered via a marketing plan that presents a company introduction...

Corporate Overview of Philip Morris Tobacco Company

In fifteen pages this corporate overview of Philip Morris Tobacco Company includes corporate objectives, marketing tactics and str...

Customer Letter of Complaint and Company Response

In five pages this paper involves a student writing assignment involving a customer letter to a company regarding receipt of a def...

Economic Principle Basics and Campbell Soup Company

In ten pages various economic principles such as unemployment, inflation, recession, and wages are explored with the focus being o...

Saturn Corporation and Employee Training

Saturn Corporation stands head and shoulders above many other companies in regard to the quality of their employee training effort...

A Sales Presentation Sample

This five page paper describes an anonymous company's sales presentation and includes discussions of plans featuring sample cost a...

Sam Adams Beer

The writer examines the Boston Beer Company, which manufactures Sam Adams. The writer discusses the company's market position and ...

Business Ethics and Policy

religious ideology) and the various "sciences" of business (Parker S27). Quite often these arguments have attempted to negate the ...

Case Analysis on Downsizing

sales or a customer they had been able to help. Not today. What little conversation head was centered whats happening and why?" Mo...

Starbucks Mission And Strategies

was founded in 1971. It began as an entrepreneurial effort by three individuals who opened a coffee retail outlet in Seattles Pike...

EPS and Gearing Statistical Test Link

allow the two figures to be taken and then assess. As there are different patterns in different industries we will choose two indi...

Accounting at Three Companies

seen with the balance sheets. The figures for former years of 2002 and 2001 in the Microsoft figures may vary from the last report...

A Discussion of BMW

2005). 2. Recent article Taylor reported an interview with Helmut Panke, Chairman of the BMW Group. Panke, who has been chairma...

Case Study on Statutes and the Delayed Shipping of Poor Quality Goods

time, with arrival at the port before the end of September and the bill of lading supporting this. however, it is not actually loa...

The Merger of Trebor Allan and Cadbury Neilson A Canadian Case Study

not cost sensitive, and there as a great deal of loyalty to existing bars. The brand was seen as a more indulgent brand and as suc...

Antidumping Laws and Global Business

represents 80% of KTSBs business, and the company cant afford to lose it. KTSB is only three years old and depends on its America...

2004 Annual Report of Cooper Tire and Rubber

its electronic version. It is the electronic version used for this critique, however. One of the rules of conventional wis...

Sliders - A White Castle Case Study

has also become very diversified. Almost any hand-held food is found in the quick service restaurants, like chicken wings and chic...